Date: in 12 pts Culture Creative Europe Prague 7 June 2012 Marc-Hector Vanderhaegen Culture Programme & Actions European Commission Daniela Stanikova, MEDIA Desk CZ DG Education and Culture – Culture Programme and Actions Unit

Date: in 12 pts Culture -Introduction -Why a Creative Europe programme? -What problems is it seeking to address? -The new objectives, priorities and instruments -Cultural and Creative Sectors Financial Facility -International dimension -The timetable for negotiations Overview

Date: in 12 pts Culture - A programme for the cultural and creative sectors for Bringing together 3 existing programmes (Culture – MEDIA – MEDIA Mundus) - Creating a new financial facility - Proposed budget of € 1.8 billion for 7 years - 37% increase on current levels - Contribute to Europe 2020 strategy Introduction

Date: in 12 pts Culture In addition to the intrinsic value of culture Big potential of Europe’s cultural and creative sectors Driver of economic growth and employment Greater contribution than many other key sectors Higher than average growth rates in recent years Sectors of the future But facing common challenges and could contribute even more! Why Creative Europe?

Date: in 12 pts Culture Creative Europe framework €1.8 billion Culture 30 % MEDIA 55 % Cross-sectoral 15 %

Date: in 12 pts Culture Building Creative Europe on long term experience Public consultation CREATIVE EUROPE MEDIA 2007 – interim evaluation Culture Programme – interim evaluation Structured dialogue with the sector Studies, research Policy initiatives – Green Paper on CCI, Council conclusions Open Method of Coordination with Member States Pilot projects on artist mobility Impact Assessments

Date: in 12 pts Culture What problems is Creative Europe seeking to tackle? 4 challenges

Date: in 12 pts A fragmented market Digital shift Access to finance Lack of data Culture

Date: in 12 pts Culture A fragmented market /cultural space Problem Fragmented markets/space, many small markets Europe’s linguistic diversity Difficulties for artists and cultural works to break into new countries Cultural and linguistic diversity a challenge, but also a richness and value the EU is committed to safeguarding and promoting

Date: in 12 pts Creative Europe will: Culture CONTINUE TO: International collaboration Develop international careers Transnational circulation of works NEW FOCUS: Support the development of long-term audiences for European cultural works

Date: in 12 pts Culture The digital shift Problem Changing how art is made, disseminated, distributed, accessed, consumed and monetised Change in paradigm: need to engage audiences as active participants, not just passive observers Knowledge is fragmented across Europe

Date: in 12 pts Creative Europe will: Culture NEW FOCUS: Provide support for actions to provide skills, competences and know how to strengthen the cultural and creative sectors, including: – Encouraging adaptation to digital technologies – Testing new approaches to audience development – Testing new business and management models

Date: in 12 pts Culture Access to finance Problem Access to private lending Creative Europe will: Create a facility to guarantee bank loans For cultural and creative sector SMEs, profit making and non profit Complementary to grants, for different needs Incentivise banking sector and permanently change mentality towards cultural and creative sectors

Date: in 12 pts Culture Lack of data Problem Very little comparable data in cultural field Creative Europe will: Support better data collection

Date: in 12 pts Culture How to tackle the problems? New and refocused objectives and priorities Simplified instruments

Date: in 12 pts Culture General objectives Fostering the safeguarding and promotion of European cultural and linguistic diversity Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth

Date: in 12 pts Culture Specific objectives Support the capacity of European CCS to operate transnationally Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond Strengthen the financial capacity of CCS, in particular SME Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models

Date: in 12 pts Architecture Culture strand Media strand Cross-sectoral strand Culture

Date: in 12 pts Culture Culture strand - New priorities Capacity-building Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital technologies, including testing new approaches to audience development and new business models Support artists/cultural professionals to internationalise their careers Strengthen European and international networks to facilitate access to new professional opportunities Transnational circulation Support international touring, events and exhibitions Support literary translation Support for audience building and building a long-term audience for European cultural works

Date: in 12 pts Culture Culture instruments Reduction in number of calls managed by EACEA from 9 to 4 4 main grant instruments managed by EACEA: – Cooperation projects – European networks – European platforms – Literary translation Special actions managed by Commission (European Capitals of Culture, EU cultural prizes, European Heritage Label)

Date: in 12 pts MEDIA úspěšné programy zůstanou ZACHOVÁNY A zůstanou i nadále zaměřeny na specifické segmenty audiovizuálního průmyslu – producenty, distributory a kina/uvádění filmů zajištění dovedností, budování kontaktů a sítí, podpora vývoje audiovizuálních děl podpora distribuce zahraničních filmů na všech platformách, podpora nových obchodních modelů distribuce umožnění přístupu na trh a mezinárodní spoupráce a koprodukce v Evropě i mimo ni podpora filmového vzdělávání a práce s publikem Culture

Date: in 12 pts Příklady nových a posílených akcí programu MEDIA práce s diváky a filmová výchova budování kapacit pro využívání digitálních technologí, management, financování a psaní pro televize posílení podpory sales agents podpora inovativních distribučních platforem podpora mezinárodního vzdělávání, distribuce a propagace filmů (dříve MEDIA Mundus) Culture

Date: in 12 pts Culture Cultural and Creative Sectors Financial Facility For CCS SMEs Risk sharing by guaranteeing bank loans Managed by European Investment Fund (EIF) € 200 million Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans The money is « revolving », returns to EU budget

Date: in 12 pts Culture International dimension Full participation in programme: – Possibility of full participation to same European 3rd countries as before – New possibility for European Neighbourhood countries New possibility for targeted bilateral actions with selected third countries or regions Being explored: Some increase in budget for 3rd countries in regular projects Possibility of 3rd country partners in some actions

Date: in 12 pts Output – goals 100 million people reached (direct and indirect) 2500 cinema's stimulated to show European films artists/professionals reach new audiences Translation of > 5000 books 200 million guarantee funds Distribution support for > 1000 European films Culture

Date: in 12 pts Culture Timetable EU budget proposal for adopted June 2011 « Creative Europe » adopted 23 November 2011 Negotiations on overall budget and sectoral programmes in parallel Budget negotiations must conclude first, hopefully under CY Presidency Then sectoral negotiations can be completed, hopefully early 2013 Publication of calls for proposals if possible mid-autumn 2013 Entry into force on 1 January 2014 (All timings subject to the progress of negotiations between Member States and the European Parliament)

Date: in 12 pts Culture Thank you Marc-Hector Vanderhaegen Daniela Stanikova