Stop the Use of Smartphones in Vehicles! T. Russell Shields Chair, Ygomi LLC ITU/UNECE Workshop on Intelligent Transport Systems Geneva, Switzerland 27 June 2013

Why stop the use of smartphones in vehicles? 3,331 people were killed in the U.S. in 2011 in crashes clearly involving a distracted driver (  10.29% of all 2011 crash-related deaths  11.55% of 2011 distraction-related crash deaths are known to involved mobile phone use Texting while driving is illegal in many places The U.S. NHTSA has made a strong effort to reduce distracted driving, especially smartphone use in vehicles ( 2

Are smartphones in vehicles ever OK? Answer: Yes, in a very limited way Smartphones act as the modem in some in-vehicle multimedia systems  This can be economic for both vehicle manufacturers and their customers  This can be safe if the in-vehicle technology restricts handling the phone while driving 3

What about other ways of bringing the smartphone into the vehicle? MirrorLink has limitations  It currently supports 34 smartphones  11 Nokia Symbian™ phones (Nokia is phasing out Symbian)  23 Android™ phones (2 Panasonic, 1 Samsung, 20 Sony) – not all available worldwide Making apps work on all smartphones around the world requires expensive testing  Each year, hundreds of new smartphones enter markets around the world  Ford SYNC supports 129 phone/carrier combinations and 41 music players  All of these needed to be tested 4 Android is a trademark of Google Inc. Symbian and all Symbian marks and logos are trademarks of Nokia.

It is difficult to keep people from using their smartphones in the car! One step is for regulators to require smartphone use by the driver to follow vehicle rules when the vehicle is moving Some people will cheat but it will be limited If there is proper regulation, technology can help reduce smartphone misuse in vehicles 5

Technology allows identifying smartphone use by drivers A regulation can require smartphones sold after a future date to identify if they are being used by a driver in a moving vehicle  The SSID for Bluetooth and Wi-Fi can include the word ‘car’ in various languages  The vehicle airbag sensors can tell if there is a passenger in front or back  Most vehicles have at least two speakers  The smartphone can tell whether it is in the driver’s seat by positioning itself using a tone sent from the speakers  The phone knows if it is moving from GPS 6

How will people live without smartphones in their vehicles? Answer: Easily, with technology being developed now Embedded app platforms can give users access to popular apps and services  Voice-controlled  Use limited to conditions determined by regulators and the vehicle manufacturer People got used to hands-free phone use in vehicles  They can get used to a new way to use smartphone apps, too Passengers would still be able to use their smartphones in moving vehicles 7

Thank you very much 8