1 Communication Unit Meeting of the OIE RR/SRR Paris, October 2010 Maria Zampaglione Head, OIE Communication Unit

2 THE TEAM Maria Zampaglione Glaïeul Mamaghani Julie Strat Stéphanie Meslin

3 RESOURCES

4 RESOURCES Communication products Press releases Editorials Videos Summaries in FR/EN/ES available in different lengths adaptable for different purposes Photos (

5 RESOURCES INFORM AND DECIPHER SUMMARIZE RATIONALIZE INCREASE AWARENESS  Improve OIE visibility

6 RESOURCES – WHERE? On the OIE homepage

7 RESOURCES – WHERE? Media Resources

8 RESOURCES – WHERE?

9 On the DG page

10 NEW PRODUCTIONS

11 VADEMECUM OF THE OIE

12 THE ANNUAL REPORT 2010 A communication tool Launching in march 2011 Paper copies and web-based 3 languages

13 THE VETERINARY SERVICES WHO ARE THEY?WHO ARE THEY? WHAT ARE THEY FOR?WHAT ARE THEY FOR? Available in the three languages

14 THE NEW POWERPOINT PRESENTATION

15 A REMINDER ON THE CORPORATE IDENTITY What is it? Who is concerned? What for? ONLY WORKS IF THE RULES ARE RESPECTED CLEAN WORK CLEAR MESSAGES POSITIVE IMAGE

16 Season’s Greetings card

17 STRATEGY

18  Regional Seminars STRATEGY Goals Participation Role of the RR/SRR Muscat, Oman April 2010 Rabat, Morocco 7-8 October 2010

19 STRATEGY  Ad hoc group September 2008 o Group analyses the definitions contained in the Code September 2009 o First round of comments by MC June 2010 o Draft guidelines on communication

20 EVENTS FOR 2011

: WORLD VETERINARY YEAR OIE strongly involved Partnership with the EC Presence at the most important agricultural fairs in Europe (IGW and SIA) Production of 6 video clips highlighting the diversity of the veterinary profession Photographic competition

22 VET2011: THE TIMING JanuaryFebruaryAprilMaySeptemberOctober Official opening ceremony at Versailles, France Salon international de l’Agriculture in Paris, France World Veterinary Day EU Veterinary week in Brussels, Belgium Global conference on rabies control in Seoul, Republic of Korea 30th World veterinary congress in Cape Town, South Africa Internationale Grüne Woche in Berlin, Germany 79th OIE General Session in Paris, France World Rabies Day OIE Global Conference on wildlife in Seoul, Republic of Korea

23 WORLD VETERINARY DAY 2011 THEME OF THE YEAR : PARTNERSHIP WITH THE WORLD RABIES DAY Stronger involvement of OIE Delegates needed through the RR/SRR

24 THE 79th GENERAL SESSION

25 Photo competition award Photo display Special sale of the « Bourgelat » stamp THE 79th GENERAL SESSION

26 YOUR PARTICIPATION

27 12 rue de Prony, Paris, France - – Organisation Mondiale de la Santé Animale World Organisation for Animal Health Organización Mundial de Sanidad Animal Thank you