Broadband for “Smart” Development The Fishing with 3G Nets Project Francisco Giacomini Soares, Sr. Director, Government Affairs Rio de Janeiro, June 19 th 2012.

2 More people have access to cell phones than drinking water, electricity or a toothbrush. Mobile Technology: World’s Most Ubiquitous Platform Mobile devices to overtake worldwide population by end of 2012 Source: Institution of Engineering and Technology, 2011

3 Mobile Connectivity is Important +1.38% GDP PER CAPITA % GDP PER CAPITA BROADBAND INTERNETVOICE Source: World Bank Information and Communications for Development 2009: Extending Reach and Increasing Impact IMPACT OF 10% PENETRATION GROWTH IN DEVELOPING COUNTRIES

4 Our Wireless Reach Initiative Reaches Out to Underserved People & Communities Bridging the Digital Divide

Santa Cruz Cabrália, Bahia, Brazil

6 Project Partners

7 Initial Assessment of the Location Challenges Over-fishing impacting the fishery production Decreasing capital Lack of investments Lack of infrastructure Poor working conditions Lack of alternatives to sustainable fishing Advantages 3G coverage Growing regional and local business Favorable natural conditions Attractive area for tourism – Market Integration Strong interest from the local community

8 SOCIAL ENVIRONMENTAL ECONOMICAL Project Overview SUSTAINABLE

FISHERMEN (Boats) TOURISM TRADE (Hotels, Inns, Restaurants, Resorts, Beach Stores) COMMERCE Fair Ethical Solidary MIDDLEMEN MARKET TELECENTER PROCESSING UNIT

10 Mobile Apps For Fishing, Oysters, Weather and Sales

11 Beneficiaries

12 Results of Phase I Pros Implementation of a new work activity New income opportunities Environmental Awareness Digital Inclusion Cons Community Mindset Environment conditions for oyster cultivation Need to expand the physical structure

13 Main Objectives for Next Phases Strenghten the sustainability plan for the the activies developed Massification and expansion of the use of the apps Implement an oyster purifier and sales through the restaurants Implement new technologies, such as the use of tablets, augmented reality and naval safety through the use of GPS tracking system

Facilitated by the use of applications and services supported by 3G technology, our Wireless Reach programs have created solutions for the sustainable development of local fishing communities that result in the integration of traditional knowledge and practices of local fishers with advanced technology. Mobile communications can play a critical role in promoting the development of rural economies and in ensuring that people living in rural locations have access to information that can increase their incomes, assist the well being of their families and provide opportunities to better educate their children. The community had a qualitative perception of the improvement of their quality of life with the project and showed commitment. Sustainable development also increased the community´s average income. Broadband improves the standard of living in metropolitan areas as well as in isolated communities. The transition the newer technologies such as 3G and 4G are an opportunity to bridge the digital divide in Brazil and in the region. Broadband Apps Impact to the Community