WORLD COMMON ALERTING PROTOCOL (CAP) IMPLEMENTATION WORKSHOP Geneva, Switzerland BRINGING THE INTERNET TO LIFE WITH CAP, THROUGH THE ONLINE ADVERTISING.

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Presentation transcript:

WORLD COMMON ALERTING PROTOCOL (CAP) IMPLEMENTATION WORKSHOP Geneva, Switzerland BRINGING THE INTERNET TO LIFE WITH CAP, THROUGH THE ONLINE ADVERTISING ENGINE By Jason J. Bier, Esq. Chief Privacy Officer VALUECLICK, INC. April 23, 2013

2 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. CAP TO ONLINE TORNADO WARNINGS IN ~20 MILLISECONDS VALUECLICK PROCESSES CAP FEED DELIVER WARNINGS NWS CAP Tornado Warning ValueClick renders Warning Override commercial ad with Tornado Warning for browsers in path of tornado

3 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. 2,332 Tornado Warnings 874,000 people reached in path of a tornado 2.7 million impressions 5% click-through 2012 CAP TORNADO WARNING SUMMARY* *Since going live in May 2012 in the United States

4 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. 295 AMBER Alerts 22.2 million people reached in AMBER Alert area million impressions 300 messages per second Designed for instant mass disaster notification MESSAGING SYSTEMS HAVE MASSIVE RESPONSE CAPABILITIES

5 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. CAP Data Is Supported in Multiple Language Formats

6 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. Geo-Targeted to people in area of alert. Automatic Updates as CAP alert information changes. Not an Opt-In. Anyone online is messaged (On February 25, 2013, Mozilla announced it will block these messages by default starting June 25 th ). Audio Optional. Warnings could include audible siren or play audio for visually impaired upon network approval. Scalable. Simultaneously message many locations & devices. Online banner space provides a commercialized system that governments can reach in real time with message continuity. Browsers will come and go (i.e., Netscape, Browser Wars), but online advertising is what makes the Internet free and will persist. FEATURES OF ONLINE CAP WARNINGS

7 Not to be distributed without prior consent. Confidential. Copyright © , ValueClick, Inc. All rights reserved. Third Party Ad Networks are Vital to Governments Example of third party cookies in action: ○ ValueClick Emergency Messaging relies on third party cookies. ○ This is an example of what third party cookies do – they monetize content like no other innovation in the world. ○ They save lives. Watch the educational video at