Typography Graphic Comm. Mr. Jarrett. Learning Objectives What is Typography What is a Serif Kerning, Tracking, & Leading Font Classifications Using Typography.

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Presentation transcript:

Typography Graphic Comm. Mr. Jarrett

Learning Objectives What is Typography What is a Serif Kerning, Tracking, & Leading Font Classifications Using Typography in a Design

What is Typography The art of expressing ideas in printed form through the selection of appropriate typefaces. Picking the best font style to go with your design Helps to relay your message

What is a Serif? The thickened tips or short finishing-off strokes at the top and bottom of a typeface character. Top Serif Bottom Serif No Serif What is it called if a Font Type does not have a Serif? San-Serif

Leading The distance between lines of type.  EX: Single spaced / Double spaced

Kerning The adjustment of how a letter fits together with its immediate neighbor

Tracking The overall adjustment of letter spacing throughout the entire word or paragraph.

Font Classifications 6 Different Font Classes 1.San Serif  Serif (Roman) 3.Square Serif 4.Script  Old English  Novelty

San Serif Type without tails Used primarily for headlines, larger than 14pt, easily read from a distance. Ex. Arial Impact Tahoma Comic Sans MS

San Serif Example

Serif (Roman) Type with tails Used as body text, has thick and thin lines Ex. Times New Roman Palatino StenCil Wide Latin

Serif Example

Square Serif Type that has square tails Combination of Roman and San Serif typeface (titles or body text) Ex. BlackOak Rockwell

Square Serif Examples

Script Cursive Handwriting (Formal Presentations) Used for wedding invitations, soft and elegant Ex. Lucida Handwriting Monotype Giddyup Quid Pro Quo

Script example

Old English Calligraphy (Formal Presentations) Historical, Old, Strong, Importance Ex. Lucida Blackletter

Novelty Special purposes (Informal Presentations) Decorative, doesn’t fit into other categories Ex. Chiller Mistral SF Fedora Papyrus

Novelty Example

Using Typography in a Design Select a font that goes along with your design, pictures, and color scheme. Never use more than 2 different font types Total Layout Unity (everything works together)

Example What Font Classification is being used? Does the Font used work with the design? Why? Sans-Serif Yes

Example What Font Classification is being used? Does the Font used work with the design? Why? Novelty Square-Serif Yes

Example What Font Classification is being used? Does the Font used work with the design? Why? Serif Sans-Serif Yes

Good or Bad Example?

Example Different Font Types Same Message

Rest of the Period Finish Chapter 4 Worksheet Lab Work Section of the Assignment Sheet  Read over it  See Example in Projects Folder