1 Mark Skilton © Copyright Capgemini 2010 All Rights Reserved Service Provider Cloud Technology is changing Outsourcing and Service Development Supplier Network ECOSYSTEM Marketplace ECOSYSTEM Different communities and marketplaces Consumer Network Industry Network Crowd Sourcing Developer Community Collaboration Customer Collaboration Content Collaboration Simulation/ Virtual Businesses

2 Mark Skilton © Copyright Capgemini 2010 All Rights Reserved Cloud in an Industry Sector Context Cloud products & services can support one or many marketplaces Horizontal Common Cloud Services Vertical Marketplace specific Cloud Services.. Marketplace A Marketplace B Marketplace C e.g. Raw Materials e.g. Manufacture e.g. Packaging Marketplace D e.g. Consumers ECOSYSTEM Horizontal Cloud Services Vertical Cloud Service An Ecosystem = a set of common conditions that describe and are followed by all participants and communities in the Ecosystem Enables a common exchange of products and services based on the ecosystem characteristics.

3 Mark Skilton © Copyright Capgemini 2010 All Rights Reserved Cloud in an Industry Sector Context IaaS Customers Network Intermediates Providers Supplier Network Co-mingling Browser / Portal as a Service PaaS SaaS Self Service Browser / Portal as a Service Private / Public MARKETPLACE Network Connections Services Communities Ecosystem Marketplace Ecosystem Meta Model ECOSYSTEM

4 Mark Skilton © Copyright Capgemini 2010 All Rights Reserved Cloud in an Industry Sector Context Intermediates Providers A heterogeneous Ecosystem Ensemble example Supplier Network ECOSYSTEM Marketplace ECOSYSTEM Marketplace e.g. Manufacture e.g. Consumers e.g. Raw Materials Different communities and marketplaces Many to Many The Ecosystems follow their own separate rules within each ecosystem – Ecosystems may exchange services There may be many marketplaces inside an ecosystem. Communities can use many marketplaces Networks may san more than one marketplace and more than one ecosystem. Networks may support one or many ecosystems