© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 WebCollage Global Business Solution for Cisco Partner Webinar FY 2009

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Agenda Introductions Cisco Content Syndication Strategy for Partners WebCollage Overview The Complete WebCollage B2B Solution How to get started Q&A Process for this Call – Panelists for Chat – Please submit questions via the Webex chat feature and panelists will answer during the call – Thank You!

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Why Syndicate? Getting a rich media experience to individual customers can be a daunting task for partners Having consistent, relevant and interesting content available to customers is a business imperative Leverage the strength of the Cisco If you arent delivering a rich media experience on the web, your competition will A better customer experience ultimately drives sales Increase preference for Cisco Small Business Products

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Partner Benefits Improved lead conversions and customer loyalty Continuously updated and relevant product content Enhanced product information and research capabilities Reduced service inquiries and product returns Customized showcases to match your site's look-and- feel No ongoing IT requirements No content development resources required

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 WebCollage Overview

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 WebCollage Optimizes Partner Online Marketing Assorted to partners site e-commerce enabled No cost to partner Worldwide deployment & support No software to install or maintain No updates or ongoing IT support WebCollage Content Integration Platform Hosted service that retrieves all product marketing content from Ciscos site and dynamically extends it to the partners site Channel Partners

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 The Complete WebCollage B2B Solution

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 The WebCollage B2B Solution Brand Showcase Product Mini-Site Cisco 1841 Router $ Demand Generation Product Page Communicator Line Cisco Showcase

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Brand Showcase

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 The Brand Showcase Brand Awareness Manufacturer Brand Experience Proper Assortment by Partner Education & Guided Selling Product Details Includes only products carried by the Partner Features, benefits, all marketing from Cisco Learn from Manufacturer Solutions, Whitepapers, Podcasts Areas for Campaigns & Promotions New Products Seasonal Campaigns Product Promotions by Partner Live Link

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Brand Showcase - Best Practices Include a link to the showcase on your home page of your site Include links to the showcase on all appropriate pages including product information or category information Promote the showcase in all correspondence including s, newsletters, quotations Integrate your and phone # within the showcase for call to action and follow up Utilize the 2 nd banner to promote your business and initiatives Surround the showcase with additional information that will be useful to your customer base If the partner has a showcase add a link to the SMB showcase to provide deeper product level information (see Ingram example)

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Brand Showcase – and Phone #

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Customer access points on your website A Cisco showcase button is provided to a Partner for use on their website Typically placed on Partner homepage or product sections Partner Home Page

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 What Partners Using Showcases Have to Say… 47% estimated their Mfg sales increased by % after integrating the Mfg Brand Showcase into their websites 82% believe the manufacturer brand showcase transformed their websites into better sales and marketing tools 70% believe the manufacturer brand showcase helps their sales reps conduct business Sept 08 survey of 230 partners using Manufacturer Showcases

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Product Mini-Sites

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Product Mini-Sites: Cisco Product Level Content Product Mini-Sites: Cisco Product Level Content Customer: I would like to know more about this product Instead of having to go to the manufacturers site and look for additional information, customers can find all available information at the partner site, next to the buy button Call Product Page

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17 Complete Product Details Complete, accurate, up-to-date, and compelling

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Mini-Site - Best Practices Position smart button directly underneath the product image A/B testing illustrates that Product Tour or Take a Product Tour is the best text for the smart button Promote the Brand Showcase as well as the Mini-Site on the Product Page Include Pricing and add to cart capabilities in the Mini- Site content

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Product Mini-Sites: Best Practices Implementation Place Smart Button directly underneath the product image: Product Mini-Sites: Best Practices Implementation Place Smart Button directly underneath the product image: Best Placement Good Placement Poor Placement

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20 Product Mini-Sites: Best Practices Implementation Include both Product Tour and Showcase links: Product Mini-Sites: Best Practices Implementation Include both Product Tour and Showcase links: Customer: I would like to know more about this product Instead of having to go to the manufacturers site and look for additional information, customers can find all available information at the partner site, next to the buy button Partner Product Page

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 21 Product Mini-Sites: Add to Cart within Mini-Site Product Mini-Sites: Add to Cart within Mini-Site Partner Product Page Add to Cart Enabled by Partner

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 22 Demand Generation & Best Practices

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 23 Demand Generation Drive Demand to Partner Sites: Search Engine Marketing Campaigns Newsletters Comparison shopping engines Banner Ads Joint Campaigns Direct Traffic on Partner sites: Banners on Showcase Smart Buttons Ads on Mini-Sites Cisco 1841 Router $ Product Page Communicator Line Cisco Showcase

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 24 Executing Promotions at Partners Banner Advertisement on Showcase

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 25 Display ad (note the Staples logo) Display ad (note the Staples logo) Paid search Intuit / Staples landing page Full Joint Campaign Integration: Staples

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 26 Executing Promotions at Partners Ads on Mini-Sites

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 27 Getting Started

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 28 How can Cisco Partners get signed up? Fill out the online questionnaire:

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 29 Cisco Partners Service Options Option #1 – Product Catalog on your site -Showcase – Assorted to your product offering -Mini Site - Product level Content assorted to your product offering -Power Product Pages – A+ inline content on your product page -Commerce enabled if you have ecommerce capability on your site Partner provide a product data feed - WebCollage will contact you with instructions Option #2 – Do not have a Product Catalog on your site -Showcase – customized to category level – non commerce enabled -Mini Site - Product Level Content available via showcase Partner fills out questionnaire supplied by WebCollage and we configure the showcase and Mini Site content

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 30 Integration Into Partner Website Partner Implementation: Easy Integration Into Partner Website Showcase Scripts Customized to product assortment of Partner Automatically organizes based on partner authorizations Product Level Content Integration WebCollage creates a HTML script and button for your product page Insert HTML script on product template page. Same script used for all products Automatically Updated Content is kept up to date without any effort from Cisco or the Partner Insert 1 line of HTML code WebCollage builds script that partner pastes into Container Page – Partner goes live within hours!

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 31 FAQs Who paid for the service? This service was funded by Cisco. What is the cost to the partner? There is ZERO cost for partners to implement the WebCollage solution. The cost is included with the Cisco SMB contract. What languages are included? Languages that will be syndicated are English, German, French and Spanish. What Cisco products are covered under this service? Small to Medium Business. The contract does not cover Enterprise Level Technology. Will the WebCollage service also contain Cisco Small Business - formally Linksys by Cisco? Yes, we will have the Cisco Small Business Branding. We are currently removing all Linksys by Cisco Branding.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 32 FAQs cont. What Cisco partner level is this service available to? The only requirement is that you are a registered Cisco partner. Will this service direct partners off of my site? The customer will remain at all times on your site. What resources will I need to supply to enable the service on my website? Simply cut and paste a script into the container page and we take over.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 33 Benefits for Partners Your website will never be out-of date and you can leverage Ciscos investment in marketing to drive sales Reduce your web maintenance costs - easy to implement and nothing to maintain solution Keep customers on your website, instead of sending them elsewhere for additional information Capture leads and forward them to your sales and support teams to help drive sales Transform your website into a powerful tool your sales team can use in presentations with prospects and existing clients Demonstrate your expertise and the depth of your relationship with Cisco This service is available at NO cost to Cisco registered partners. And best of all …

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 34 Live Tour Click on link below

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 35