How to structure a press release Step-by-step guide

Model press release A press release usually has the following structure: 1. Headline 2. Introduction 3. Body 4. Conclusion The four parts are explained on the following slides.

HEADLINE The headline should be brief and precise/catchy.

INTRODUCTION The introduction should attract the reader’s interest and state the most important facts. The introduction answers the following questions: Who is involved? What is happening? When is it happening? Where is it happening?

BODY Structure the contents of your press release in clearly defined sections. Arrange the contents logically. Make sure you address all the issues mentioned in the instructions. Do not use “I” or “we”. Include quotations by experts, if relevant.

CONCLUSION End the press release appropriately.

REMEMBER Release date Today’s date Headline Contact information Reference to website