Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality… November 2012 CDM-R Elite PAR20/30L - new introductions - W4 2012

Confidential CDM-R Elite PAR20/30L - new introductions - W MASTERColour CDM-R Next steps For many years, Philips is offering the CDM-R in both PAR20 and PAR30L editions. Since 2008, we are offering an Elite version for CDM-R PAR30L by which we added a premium product to our CDM-R portfolio. This year, we are upgrading the portfolio, which will increase: 1.Lifetime, Lumens and Lumen Maintenance in the Elite range 2.Lumens and Lumen Maintenance in the CDM range Besides these performance improvements, we now also added the Elite 50W version (in 3000K) to offer a great energy efficient solution! See next slides for more details.

Confidential CDM-R Elite PAR20/30L - new introductions - W CDM-R PAR20/PAR30L family What will be new? Elite Elite PAR20 Elite PAR30L 942 (35W/70W) 930 (35W/50W/70W) PAR20 PAR30L 942 (35W) 930 (35W) 3 W4 ‘12 phase in Existing

Confidential CDM-R Elite PAR20/30L - new introductions - W phase out Q CDM-R PAR20/PAR30L family What will we phase out? Elite Elite PAR30L 930 (35W/70W) PAR20 PAR30L 830 (35W/70W)830 (35W) 4

Confidential CDM-R Elite PAR20/30L - new introductions - W CDM-RCDM-R EliteBenefit CRI8090Superb color representation R Perfect red rendering Lifetime9-11k hrs15k hrsExtended relamping EfficacyUp to 59Lm/WUp to 69Lm/WMore light, energy savings Lumen Maintenance at 12k hrs %75% - 80%Stable light depreciation over life Wattages35W, 70W35W, 50W, 70WEnergy saving solutions CDM-R Elite PAR20/PAR30L family Why Elite in PAR lamps? 5

Confidential CDM-R Elite PAR20/30L - new introductions - W Lifetime of Elite PAR lamps is at least hrs longer than CDM PAR Up to 30% Light 11k hrs) CDM-R Elite PAR20/PAR30L family Elite story: more light, less re-lamping… 6

Confidential CDM-R Elite PAR20/30L - new introductions - W CDM-R PAR30L 70W CDM-R Elite PAR30L 50W Replace and simply save 23W This will bring: higher lumen level after 2000 hours Elite light quality - CRI = 90 perfect for retail lighting - excellent in red longer lifetime = 15,000 hours Save 30% on energy costs Easy to retrofit into existing luminaires (EL only) Available in 3000K 50W lamps need 50W gear CDM-R Elite PAR20/PAR30L family energy saving with Elite 50W, a simple story… 7

Confidential CDM-R Elite PAR20/30L - new introductions - W The energy saving 50W Elite system provides: higher CRI, longer life, better maintenance hrs Same lumen in hrs CDM-R Elite PAR20/PAR30L family energy saving with Elite 50W, a simple story explained… 8

Confidential CDM-R Elite PAR20/30L - new introductions - W Spec CDM-R PAR20 35W 830 CDM-R Elite PAR20 35W 930 CDM-R PAR20 35W 942 beam intensity 10D (cd) beam intensity 30D (cd) beam intensity 40D (cd)n.a. color temp (K) CRI8190 R9< hr n.a.82%n.a hr n.a. 80% n.a. survival 90% (hr) survival 50% (hr) CDM-R Elite PAR20 family specs and benchmark… Elite PAR20 lamps bring: +25% more light, CRI = 90, +60% longer life… 9

Confidential CDM-R Elite PAR20/30L - new introductions - W Spec CDM-R PAR30L 35W 830 CDM-R Elite PAR30L 35W 930 beam intensity 10D (cd) beam intensity 30D (cd) beam intensity 40D (cd)n.a. color temp (K)3000 CRI8190 R9< hr n.a.82% hr n.a. 80% survival 90% (hr) survival 50% (hr) CDM-R Elite PAR30L 35W family specs and benchmark… Elite PAR30L lamps bring: +25% more light, CRI = 90, +35% longer life… 10

Confidential CDM-R Elite PAR20/30L - new introductions - W Spec CDM-R PAR30L 70W 830 CDM-R Elite PAR30L 50W 930 CDM-R Elite PAR30L 70W 930 CDM-R PAR30L 70W 942 beam intensity 10D (cd) beam intensity 30D (cd) beam intensity 40D (cd) color temp (K) CRI8390 R9< hr n.a.82% n.a hr n.a. 80% n.a. survival 90% (hr) survival 50% (hr) CDM-R Elite PAR30L 50W, 70W family specs and benchmark… Elite PAR30L lamps bring: up to +20% more light, CRI = 90, +35% longer life… Note: Light output CDM-R lamps drops fast: within 2.000hrs Elite 50W produces same light output as CDM 70W. 11

Confidential CDM-R Elite PAR20/30L - new introductions - W PAR20 35W 3000KPAR30L 70W 3000K SpecPhilips EliteOsramGEPhilips EliteOsramGE beam intensity 10D (cd) (15D) beam intensity 30D (cd) (25D) n.a beam intensity 40D (cd)n.a color temp (K)3000 CRI R950 Data not available 50 Data not available hr82% Data not available 82% Data not available hr 80% Data not available 80% Data not available survival 90% (hr) Data not available Data not available survival 50% (hr) CDM-R Elite and Competition – 3000K specs and benchmark… Note: GE has different beam angles which make a candela comparison not 1:1. 12

Confidential CDM-R Elite PAR20/30L - new introductions - W Upgraded and expanded portfolio offering ideal alternatives for retail lighting - ideal for use in retail stores and shop windows - can switch from spot to flood by simply changing the lamp - easy to change color temperature by replacing lamps lighting differentiation - excellent light quality: CRI = 90 - crisp, white sparkling light - high lumen maintenance - save 77% energy compared to halogen PAR30L CDM-R Elite PAR20/PAR30L family Applications… 13

Confidential CDM-R Elite PAR20/30L - new introductions - W Crisp white sparkling light with excellent colour rendering makes merchandise look at its best Front lenses enables different beam angles Suitable for open luminaires enables easy replacement and no need for yearly reflector cleaning. E27 standard Lamp caps High light output plus high lumen maintenance provide low total cost of ownership. 100% compatible with existing E27 CDM-R luminaires. CDM-R Elite PAR20/PAR30L family Features and benefits… Same dimensions as standard CDM-R PAR30L and PAR20 Highly efficient and long life CDM Elite burner UV Block Neck coating Neck coating ensures low burner temperature for stable colour performance over life. 14

Confidential CDM-R Elite PAR20/30L - new introductions - W dimensions C nom C max D nom D max CDM-R (Elite) PAR30L CDM-R (Elite) PAR CDM-R Elite PAR30L and PAR20 lamps have the same dimensions as previous generation standard CDM-R PAR30L and PAR20 lamps. CDM-R Elite PAR20/PAR30L family Dimensions… 15

Confidential CDM-R Elite PAR20/30L - new introductions - W CDM-R Elite PAR20/PAR30L 3000K family portfolio overview & pricing Current35W50W70W 3000K Elite PAR30L Old generation PAR30L PAR20 New!35W50W70W 3000K Elite PAR30L UpgradeNewUpgrade Elite PAR20 New These lamps will be phased out. Phase in per November Pricing : New Elite lamps will follow current CDM pricing

Confidential CDM-R Elite PAR20/30L - new introductions - W Naming 12NCEOC MASTERColour CDM-R Elite PAR20 35W/930 10D MASTERColour CDM-R Elite PAR20 35W/930 30D MASTERColour CDM-R Elite PAR30L 35W/930 10D MASTERColour CDM-R Elite PAR30L 35W/930 30D MASTERColour CDM-R Elite PAR30L 50W/930 10D MASTERColour CDM-R Elite PAR30L 50W/930 30D MASTERColour CDM-R Elite PAR30L 50W/930 40D MASTERColour CDM-R Elite PAR30L 70W/930 10D MASTERColour CDM-R Elite PAR30L 70W/930 30D MASTERColour CDM-R Elite PAR30L 70W/930 40D CDM-R Elite PAR20/PAR30L 3000K family Logistic information (1)… 17

Confidential CDM-R Elite PAR20/30L - new introductions - W to be phased out – end February NCEOC MASTERColour CDM-R PAR20 35W/830 10D MASTERColour CDM-R PAR20 35W/830 30D MASTERColour CDM-R PAR30L 35W/830 10D MASTERColour CDM-R PAR30L 35W/830 30D MASTERColour CDM-R PAR30L 70W/830 10D MASTERColour CDM-R PAR30L 70W/830 30D MASTERColour CDM-R PAR30L 70W/830 40D MASTERColour CDM-R Elite PAR30L 35W/930 10D MASTERColour CDM-R Elite PAR30L 35W/930 30D MASTERColour CDM-R Elite PAR30L 70W/930 10D MASTERColour CDM-R Elite PAR30L 70W/930 30D MASTERColour CDM-R Elite PAR30L 70W/930 40D CDM-R Elite PAR20/PAR30L 3000K family Logistic information (2)… 18

Confidential CDM-R Elite PAR20/30L - new introductions - W When will this whole new generation of PAR lamps be available? The new portfolio will be commercially available from Nov Can these new CDM-R Elite lamps retrofit into the existing luminaires? Yes, the new Elite lamps will replace the existing PAR lamps. Can the CDM-R Elite PAR lamps also run on EM gear? At launch, the new CDM-R Elite lamps will only operate on EL gear. A development project is now running to enable EM gear compatibility for both 35W/930 and 70W/930 for both PAR20 and PAR30L. CDM-R Elite PAR20/PAR30L family FAQs… 19

Confidential CDM-R Elite PAR20/30L - new introductions - W More questions? For Europe: Arthur van der Wateren Product Marketing Compact-HID GBU HID, Philips Lighting Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: cell:

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