Introducing the new generation… MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size… May 2011 Elite

Confidential2 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 the latest Elite generation will become availabe in mini size … In June 2011, we will replace the existing CDM-Tm Elite Mini GU6.5 35W/930 with a new generation lamp: increased lumen output: > lm increased lumen 12 khrs: 70% -> 80% increased lifetime: hrs -> hrs improved visible red rendering What will change? Elite

Confidential3 Mini lamp with high lumen output provides freedom in luminaire design Retrofit for existing GU6.5 solutions: - Lamps fit in existing GU6.5 35W luminaires Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting Lighting differentiation -- Crisp, white sparkling light with -Higher lumen output (most efficient mini lamp lamp) -Higher lumen maintenance -Better red coloring -Longer life MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 key applications…

Confidential 4 …with MASTERColour CDM Elite light quality… very high lumen output: only 35W needed to produce lumens Excellent lumen maintenance: 15k hours longer lifetime with proven lifetime reliability energy efficient: save up to 75% energy versus halogen … and lowest cost of ownership. Fantastic merchandise representation CRI = 90 crisp white sparkling light higher lumen output with the best lumen maintenance Superior color point control and stability over life MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 value proposition at a glance… Miniaturised design, fitting into existing GU6.5 luminaires… Mini lamp and gear makes miniaturaised luminaire design possible Fits into existing GU6.5 luminaires with best-in-class performance

Confidential5 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 technical specifications and benchmark… Remarks: EL gear with EOL protection only. Philips HID-PV and AV gear types all have EOL protection. spec CDM-Tm Elite Mini GU6.5 35W/ intro CDM-Tm Elite Mini GU6.5 35W/ replacement Osram HCI-TF 35W/930 GE Supermini 35W/930 lumen output efficacy (lm/W) CRI90 88 R hr70% 83% hr n.a. 75% survival 95% (hr) survival 90% (hr) survival 80% (hr) survival 50% (hr) Elite

Confidential6 Unique flat base technology Crisp white sparkling light with excellent colour rendering and high lumen output Unique flat top standard GU6.5 lamp foot Flat top avoides dark spot in beam pattern Flat base provides large inside volume and is less temperature sensitive` Highly efficient and longlife MASTERColour CDM Elite burner Philips Green Flagship product -> Lowest total cost of ownership Long life: hrs High lumen maintenance: hrs. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 features and benefits… Retrofit into existing luminaires. Elite

Confidential 7 CDM-Tm Elite Mini GU6.5 35W/930 has same dimensions as the 20W. Lamp dimensions comply with IEC MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 dimensions… Dimensions gear mm A1A2B1C1D1 HID-PV m 35 /S HID-PV m 35 /I Dimensions lamp mm D max L max C nom CDM-Tm Elite Mini GU6.5 35W/ This mini lamp can also be operated on normal (non-mini) HID-PV gear

Confidential8 MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 logistic information… Samples Samples are available per Pricing Same as previous generation Elite mini lamp. Phase-in per June 6 th, nc = GPCEOC MASTERColour CDM-Tm Elite Mini GU6.5 35W/ Naming12nc = GPCEOC HID-PV m 35 /S CDM V 50/60Hz HID-PV m 35 /I CDM V 50/60Hz HID-PV C 35 /S CDM V 50/60Hz HID-PV C 35 /I CDM V 50/60Hz Phase-out per June 6 th, nc = GPCEOC MASTERColour CDM-Tm Elite Mini GU6.5 35W/ Elite Gear compatibility matrix The new mini lamps can be operated with:

Confidential9 When will this new mini lamp be available? The new lamp will be commercially available from June 6, Will the new lamp replace the existing Elite Mini GU6.5 35W/930? Yes the new lamp will replace the existing Elite mini GU6.5 35W/930 lamp. No change in luminaire is needed (a check on optics is advisable for small beam angles in combination with horizontal burning position). Can the new Elite Mini GU6.5 35W/930 also run on EM gear? No, because use of EM gear is not safe at end of life. The lamp is designed to run only on EL gear with end-of-life protection. This can be mini gear or standard 35W gear. Can this lamp replace a GU6.5 35W lamp from another brand? Yes, this new GU6.5 35W lamp is open and standard. That means it will fit into existing luminaires and operate on any EL gear that follows IEC standards. This new lamp is an absolute best-in-class performer on critical items such as quality of light, lumen output, lumen maintenance and lifetime. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 FAQ (1)…

Confidential10 Can this mini GU6.5 lamp replace a mini PGJ5? Adaptation of the luminiare is needed when going from PGJ5 to GU6.5, because of differences in lampholder, light centre length (LCL) and lamp dimensions. Will Philips keep existing PGJ5 mini lamps in the portfolio? Yes. Our PGJ5 is unique because of its smallest dimensions in the industry and we will continue future supplies of the PGJ5 mini lamp for both initial and relamping business. MASTERColour CDM-Tm Elite Mini GU6.5 35W/930 FAQ (2)…

Confidential11 MASTERColour CDM mini lamps Overview of the mini family … spec CDM-Tm Mini PGJ5 20W/830 CDM-Tm Mini PGJ5 35W/930 CDM-Tm Mini GU6.5 20W/830 CDM-Tm Elite Mini GU6.5 35W/930 June 2011 CDM-Tm Elite Mini GU6.5 50W/930 Oct lumen output Lamp power (W) efficacy (lm/W) CRI hr< 60%< 70%80% 83%80% hr n.a. 73% 75% survival 95% (hr) survival 50% (hr) Gear22W PGJ5 (only)35W mini (only)20W35W50W Elite

Confidential12 Please contact: Bob vd Linden Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 (0) cell: +32 (0) More questions? Freek Langeveld Business Development Manager CDM Philips Lighting Mathildelaan BD Eindhoven, The Netherlands office: +31 (0) cell: +31 (0)