1 The Integrated Business Education Resource Peter Long Muriel Eddowes Faculty of Organisation & Management Sheffield Hallam University April 2008

2 objectives and outcomes our objectivesoutcomes for participants to disseminate the output from the TIBER project a knowledge of the resource to discuss ways in which the resource can be used more widely access to websites and learning activities to explore how others can use the resource ideas for customising the resource for own use.

3 workshop programme Introduction Over view of the TIBER project and the resulting resources Workshop activity 1 Workshop activity 2 Plenary

4 project rationale challenge –of engaging Business students with the data analysis and IT integrate –topics across the business curriculum –the 'quants' and IT into a "Business Analysis" module vehicle –to drive the student engagement

5 funding FDTL5 funding secured –3 years strands in the project plan were: –engendering integration across the business curriculum –investigating the triggers which spark student engagement

6 resource a replica company –provide a common scenario for all modules to use –a wealth of data, descriptions, activities, issues can be devised used a retail company –familiarity of students with the context

7 the resource structure the mall company head office store the business other branches supply chain supplier Facilities Mgt Catering Car parking Special decorations Lettings Staff training Security Clothing: UK and overseas suppliers UK Food Logistics plc Buying/stock control Finance (day-to-day and company reports etc.) Marketing/promotion/customer relations mgt Customer Services Insurance for goods sold Logistics HR Staff training Store card On-line selling Distribution centre Clothing Household (kitchen and bathroom including relevant electrical) Household – linens/furnishing fabrics/carpets Entertainment – audio, TV, cameras, computers Furniture Shoes and accessories Toiletries Stationery Restaurant Transport Stock management Warehousing 'Green' issues

8 deliverables three web sites – the business customer facing – the business company intranet – Logistics plc customer facing a catalogue of learning activities TIBER project website

9 web sites

10 Learning activities engagement integration employability learner autonomy

11 Reporting sales performance (by poster) Head Office annual review of each store Directors visit stores to discuss overall performance poster presentation on the performance of their department over the last year make comparisons with –the previous years; –similar departments within the business group; –local competition; –the expected performance of the market sector as a whole.

12 Reporting sales performance (by poster) integrates –data analysis –IT –a little competitor and market analysis expand to –develop marketing aspects –include more on the business environment –include an analysis of the business systems –include more financial analysis

13 Reporting sales performance

14 Learning Activity – the job Students prepare job description and person specification for a vacancy at one of the TIBER companies (The Business or Logistics plc)Logistics In their groups they role play the application and appointment scenario.

15 workshop activity 1 form multi-disciplinary groups of 4 or 5 discuss: how could the business curriculum be more integrated? decide: on 5 or 6 different ideas produce: a set of post-its each with a different idea display: your post-its on the ideas wall

16 workshop activity 2 cluster post-its by topic to generate headings for further consideration discuss topics further to identify per heading above, any – enablers, – obstacles and –where TIBER might help report one/two key conclusions

17 evaluation surveys and focus groups –investigated the levels of student engagement before and after –identified factors which affect student engagement at first year level analysis of the data in progress findings to be reported

18 contacts Peter Long Tel: Muriel Eddowes Tel: Sheffield Hallam University, Faculty of Organisation and Management, City Campus, Sheffield S1 1WB