E-LEARNING SO YOU NEED TO KNOW ALL ABOUT IT … (A STRATEGIC APPROACH) DON MORRISON © 2003 The Morrison Company

One of the greatest pains to human nature is the pain of a new idea. It... makes you think that after all, your favorite notions may be wrong, your firmest beliefs ill-founded... Naturally, therefore, common men hate a new idea, and are disposed more or less to ill-treat the original man who brings it. W alter Bagehot Physics and Politics © 2003 The Morrison Company

Ultimately, the success or failure of your e-learning initiative is in direct proportion to the quality of strategic thinking that underpins it. © 2003 The Morrison Company

There is no easy way to implement e-learning successfully. (You need to THINK about EVERYTHING.) © 2003 The Morrison Company

Our plans miscarry because they have no aim. When you dont know what harbour youre aiming for, no wind is the right wind. Seneca

© 2003 The Morrison Company FACT #1 69% OF SENIOR MANAGERS ADMIT THEIR ENTERPRISES HAVE NO E-LEARNING STRATEGY Source: Linkage Inc

FACT #2 56% OF SENIOR MANAGERS SAY THE ABSENCE OF A DEFINED E-LEARNING STRATEGY IS A BARRIER TO SUCCESSFUL E-LEARNING © 2003 The Morrison Company Source: Linkage Inc

FACT #3 0% OF SENIOR MANAGERS SAY BUSINESS REQUIREMENTS FORM PART OF THEIR CURRENT E-LEARNING STRATEGY © 2003 The Morrison Company Source: Linkage Inc

FACT #4 58% OF SENIOR MANAGERS SAY THEIR BUSINESS IMPLEMENTED E-LEARNING WITHOUT A FORMAL STRATEGY SIGNED OFF AT BOARD LEVEL © 2003 The Morrison Company Source: Linkage Inc

FACT #5 76% OF SENIOR MANAGERS ADMIT THEIR CURRENT E-LEARNING STRATEGY IS NOT ADEQUATE FOR MEETING THEIR FUTURE NEEDS © 2003 The Morrison Company Source: Linkage Inc

FACT #1 69% OF SENIOR MANAGERS ADMIT THEIR ENTERPRISES HAVE NO E-LEARNING STRATEGY © 2003 The Morrison Company Source: Linkage Inc

FACT #2 56% OF SENIOR MANAGERS SAY THE ABSENCE OF A DEFINED E-LEARNING STRAGEY IS A BARRIER TO SUCCESSFUL E-LEARNING © 2003 The Morrison Company Source: Linkage Inc

FACT #3 0% OF SENIOR MANAGERS SAY BUSINESS REQUIREMENTS FORM PART OF THEIR CURRENT E-LEARNING STRATEGY © 2003 The Morrison Company Source: Linkage Inc

FACT #4 58% OF SENIOR MANAGERS SAY THEIR BUSINESS IMPLEMENTED E-LEARNING WITHOUT A FORMAL STRATEGY SIGNED OFF AT BOARD LEVEL © 2003 The Morrison Company Source: Linkage Inc

FACT #5 76% OF SENIOR MANAGERS ADMIT THEIR CURRENT E-LEARNING STRATEGY IS NOT ADEQUATE FOR MEETING THEIR FUTURE NEEDS © 2003 The Morrison Company Source: Linkage Inc

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

© 2003 The Morrison Company Source: SRI Consulting Business Intelligence FACTORS DRIVING EFFECTIVE E-LEARNING INITIATIVES

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM IMPLEMENTATION, NO STRATEGY! © 2003 The Morrison Company

No strategy, no implementation Strategy, no implementation Implemented, met all success criteria Implemented, met some success criteria (temporary state) THE E-LEARNING CONTINUUM © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company AN E-LEARNING CYCLE

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

Deliver learning Determine competencies and performance targets Set learning objectives Align with business strategy and objectives Measure performance gaps Reflect and make adjustments Design/develop or buy learning content Capture tacit knowledge Evaluate learning © 2003 The Morrison Company

E-LEARNING STRATEGY Content TechnologyBusiness needs Culture

© 2003 The Morrison Company E-LEARNING STRATEGY Content TechnologyBusiness needs Culture THE DRIVERS OF CHANGE

© 2003 The Morrison Company E-LEARNING STRATEGY Content TechnologyBusiness needs Culture THE ENABLER OF CHANGE

© 2003 The Morrison Company E-LEARNING STRATEGY Content TechnologyBusiness needs Culture THE AGENT OF CHANGE

© 2003 The Morrison Company E-LEARNING STRATEGY Content TechnologyBusiness needs Culture THE ARENA OF CHANGE

DONT CONFUSE STRATEGY WITH PLANNING © 2003 The Morrison Company

DEVISING A STRATEGY THE PILLARS © 2003 The Morrison Company

DEVISING A STRATEGY THE PILLARS © 2003 The Morrison Company

DEVISING A STRATEGY THE PILLARS © 2003 The Morrison Company

DEVISING A STRATEGY SUPPORTING ROLES © 2003 The Morrison Company

DEVISING A STRATEGY SUPPORTING ROLES © 2003 The Morrison Company

DEVISING A STRATEGY SUPPORTING ROLES © 2003 The Morrison Company

DEVISING A STRATEGY SUPPORTING ROLES © 2003 The Morrison Company

PARTNER! BUT BE SMART ABOUT IT © 2003 The Morrison Company

PARTNER! BUT BE SMART ABOUT IT © 2003 The Morrison Company

DO NOT UNDERESTIMATE IT CONTENT: © 2003 The Morrison Company

DO NOT UNDERESTIMATE IT CONTENT: © 2003 The Morrison Company

DELIVER SOMETHING! EVEN IF ITS ONLY INCREMENTAL CHANGE © 2003 The Morrison Company

DELIVER SOMETHING! EVEN IF ITS ONLY INCREMENTAL CHANGE © 2003 The Morrison Company

UNLOCK BENEFITS BY FOLLOWING THROUGH © 2003 The Morrison Company

TECHNOLOGY MARKETING ROLL OUT OPERATION ADOPTION 80% 20% BUDGET/EFFORT UNLOCK BENEFITS BY FOLLOWING THROUGH GO LIVE © 2003 The Morrison Company

TECHNOLOGY MARKETING ROLL OUT OPERATION ADOPTION 80% 20% BUDGET/EFFORT GO LIVE 20%80% GO LIVE BENEFITS UNLOCK BENEFITS BY FOLLOWING THROUGH © 2003 The Morrison Company

TECHNOLOGY MARKETING ROLL OUT OPERATION ADOPTION 80% 20% BUDGET/EFFORT 20%80% GO LIVE BENEFITS UNLOCK BENEFITS BY FOLLOWING THROUGH GO LIVE © 2003 The Morrison Company

TECHNOLOGY MARKETING ROLL OUT OPERATION ADOPTION 80% 20% BUDGET/EFFORT 20%80% GO LIVE BENEFITS UNLOCK BENEFITS BY FOLLOWING THROUGH GO LIVE © 2003 The Morrison Company

FUNDAMENTALS MATTER A LOT © 2003 The Morrison Company

FUNDAMENTALS MATTER A LOT © 2003 The Morrison Company

The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes. Marcel Proust © 2003 The Morrison Company

;-) Thank you © 2003 The Morrison Company E-LEARNING STRATEGIES HOW TO GET IMPLEMENTATION AND DELIVERY RIGHT FIRST TIME Don Morrison John Wiley & Sons