For advice contact: david mcgravie, tel +44 (0)1707 285390 or the ‘art and design’ portfolio.

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Presentation transcript:

For advice contact: david mcgravie, tel +44 (0) or the ‘art and design’ portfolio

For advice contact: david mcgravie, tel +44 (0) or David McGravie, Faculty for the Creative & Cultural Industries University of Hertfordshire

For advice contact: david mcgravie, tel +44 (0) or the ‘art and design’ portfolio…explained

For advice contact: david mcgravie, tel +44 (0) or the ‘art and design’ portfolio…explained

For advice contact: david mcgravie, tel +44 (0) or the ‘art and design’ portfolio…don’t be frightened!!

For advice contact: david mcgravie, tel +44 (0) or the portfolio the interview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? First of all, what do we mean by a portfolio of artwork? We are looking for examples of your own creative work, completed within the last three years. portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Why is a portfolio necessary? The reason we ask for a portfolio is to give us some indication of your ability, and to allow us to assess creative potential. Although exam results are important, experienced staff can judge these things much more accurately from examples of creative work. portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? The portfolio should engage.. The portfolio should engage as soon as it is opened, it should capture attention and promote what you are capable of in the future portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? The start point? “…not the night before the interview” portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Some general guidelines… prepare plan organise select explain test portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Some general guidelines… prepare plan organise select explain test can you carry it? portfolio overview

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Preparation & Planning Prepare well in advance – take advice from tutor and also from institution you wish to apply to Plan it - consider the structure of the portfolio with respect to your work: ring bound, loose leaf, project, etc… portfolio preparation

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Organise…be selective! “….show the range of what you can do, concentrating on recent work”. Include visual and other background research, sketches, models and prototypes – not just the finished work. portfolio preparation

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Context…what interests you? Does the portfolio show the context of your work & your approach..? What are your influences..? What inspires you..? What exhibitions have you been to..? portfolio preparation

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Explain…does it make sense? Is it clear what the project is..? Is there a description or project brief..? Is the overall context clear..? Was it a joint project..? portfolio preparation

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Test it…does it make sense? Ask advice from a tutor, get a second opinion! Are there any gaps..? Assumptions..? Ambiguities..? portfolio preparation

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? What should a portfolio contain? portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? What should a portfolio contain? Portfolios are as varied as the students they represent; however, usually a portfolio would contain examples of drawing, in a variety of media. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? What should a portfolio contain? Photographs of 3 dimensional pieces such as jewellery, sculpture, furniture products or interior design can be included, and we would like to see sketchbooks too. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? What should a portfolio contain? It is not always necessary to include any work relating specifically to a more specialised subject area. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? What should a portfolio contain? It is not always necessary to include any work relating specifically to a more specialised subject area. portfolio summary For example, in Textiles and Fashion, we are much more interested in good drawing ability and creative potential, than in any fashion or textile design skills or experience.

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Your portfolio should be clearly laid out and easy to look through, with each piece of work labelled with project title or brief. Generally you should choose what are, in your opinion, between 15 and 25 (approx) of your strongest pieces of work that reflect the area you are applying for portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Drawing - For many courses this is a key element of the portfolio. Include examples of different types (life drawing, still life, fashion illustrations, imaginative, etc), showing the use of different media where possible. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Projects - Include examples of different projects you have undertaken, illustrating your breadth of experience. Show the development work and how you think and work through a project from research to final presentation. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Sketch books - Include several recent sketch books or work books that show what has influenced you, your research, sketch ideas, preparatory work, written notes, analysis of your work, etc. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Sketch books - Include several recent sketch books or work books that show what has influenced you, your research, sketch ideas, preparatory work, written notes, analysis of your work, etc. Tutors consider sketch books to be important to a portfolio as they illustrate how you approach your work, how you think and how your creativity develops portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Digital work - Include any computer aided design or artwork you have produced, as well as photography, video or animations where appropriate. [N.B.Stills or printout are helpful and can be a good back-up] portfolio summary

For advice contact: david mcgravie, tel +44 (0) or what do we look for in a portfolio? Written work - It can be helpful to include a piece of recent written work. For example an illustrated art essay, as writing is an essential communication tool for artists and designers.. portfolio summary

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or school of art & design portfolio examples

For advice contact: david mcgravie, tel +44 (0) or The completed portfolio? Sketching Observational drawing Use of sketchbooks 2d/3d making Creativity Problem solving Communication skills portfolio overview

For advice contact: david mcgravie, tel +44 (0) or the interview

For advice contact: david mcgravie, tel +44 (0) or the interview

For advice contact: david mcgravie, tel +44 (0) or It’s not like the Dragons Den..! Informal & friendly lasts approx 15 mins recorded formally question led ‘Interviewee can also lead, highlighting their approach and best work’ interview structure

For advice contact: david mcgravie, tel +44 (0) or It’s not like the Dragons Den..! Opportunity for you to fill in the gaps ‘to explain, to sell yourself, to talk about your influences’. Offer additional information: ‘favourite artists, designers, recent exhibitions’. interview opportunity

For advice contact: david mcgravie, tel +44 (0) or It’s not like the Dragons Den..! Preparation Plan the journey – how will you get there..? Is parking available..? Can you carry everything you need..? Do you have a contact no. for the College..? Careful planning will reduce the stress..! interview advice

For advice contact: david mcgravie, tel +44 (0) or It’s not like the Dragons Den..! What to wear..? Dress appropriately! …ask about ‘dress’ at the College Open Day. interview advice

For advice contact: david mcgravie, tel +44 (0) or It’s not like the Dragons Den..! A good interview matters! Show your commitment and enthusiasm for your subject interview advice

For advice contact: david mcgravie, tel +44 (0) or David McGravie, Faculty for the Creative & Cultural Industries University of Hertfordshire thank you