Utilizing the Internet to Reach For New Members By Marcy Decato, ACB

A.Your clubs web site B.Social Media C.E-newsletters 3 Marketing Tools

1.Make sure you are linked with Most likely this will be the first place where people will look. A. Your clubs website

2.How can your web site be found SEO Content is King Meta Tags Keywords SEO (Search Engine Optimization): The practice of guiding the development of a website to achieve maximum visibility on the major search engines for selected words and phrases. Key point: Keep the focus on the end user! A. Your clubs website

Content is King: Understand your audience Be focused Be clear Be consistent Dont just visualize it, say it Be redundant (but nor irritating) Stay up-to-date A. Your clubs website

Meta Tags: It is the code on your website that helps the search engines match your site with the people you want to reach. The look and feel of your website is created through code called HTML (HyperText Markup Language). Within this code is an array of specific fields and meta tags that, if used correctly, can help search engines better match your website with the people you want to reach. A. Your clubs website

Enthusiastic Embarkers - Club #4039, Corona, CA A. Your clubs website

Title

Description Here is where the end user type the keywords

3.Keep it up-to-date: You are working hart to drive traffic, then dont turn visitors off Some content stays consistent Update officers Update weekly schedule Update members A. Your clubs website

4.Links, links and more links: (this part is important) Well linked sites climb the search engines ranking quickly – very quickly. Internal links – within the text connect with other pages in the site (do not use click here) External links – community sites, Chamber, website directories, etc. Ask your members to do link exchange A. Your clubs website

5.Business cards Toastmasters business card with website on it Utilize the back of your own business card to promote your club A. Your clubs website

6.Your websites look and feel The look and feel of your website should match who you want to be part of your club. Business owners / Management Professionals Stay home moms The younger crowd A mix A. Your clubs website

1.Facebook, MySpace, others Start a Toastmasters facebook page or even a group for people to join Your VP-PR can promote and invite guests thru this tool. Use your own page to invite to open houses, or special events at your club. Testimonials can do better than invitations. B. Social Media

2.Blog A blog (a contraction of the term "web log")[1] Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. A cool idea will be to start a Toastmasters blog!contraction[1]online diariesWeb pages B. Social Media

1.Great way to keep your face in this case your club in front of people Out of side, out of mind 2.Make it interesting, fun and addictive Dont rush it Comment on articles from the Toastmasters mag. Feature a member each month The best speech of the month Have contests with answers or rewards on the following issue Keep it short and sweet C. E-newsletters

3.Database: Compile all members databases of friends, co-workers, associates, networking keep it legal. Constant Contact will not allow you to use data without permission. So, do not purchase a list and try to upload it because you would not be able to use it. C. E-newsletters

Slide show: >>Librarywww.toastmasters4039.com Build your own site with: (free) (free) Use to build your e-newsletters (free for the first 100 contacts) Use to start your blog (free) My contact info: Marcy Decato RESOURCES