Intro to Supply Chain and Channel Management Simulation A 6 quarter (decision period) game.

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Presentation transcript:

Intro to Supply Chain and Channel Management Simulation A 6 quarter (decision period) game

Learning Objective: Give Students Meaningful Experience Developing business to business relationships Working with and managing a supply chain/channel Developing insight into –Selling - Purchasing –Negotiating Business Deals- Managing Conflict –Cultivating Trust - Using Power –Managing Dependence- Applying Influence –Delivering Service Quality- Dealing with Ethical Issues

There Are Three Market Segments (Market Structure) Price Performance Work Horse Traveler Mercedes

Each firm can choose to be either a reseller or a supplier. Game Scenario

Resellers Can Setup 3 Regional Web Centers for e-Commerce, and/or 12 International Sales Offices

Suppliers Can Setup a Factory in Any of Three Locations

Supplier Market Research Capacity Investments Production Scheduling Lean Manufacturing Quality Control Financial Management Market Research Marketing (brand, price advertising) Sales Channel (web, offices) Sales Force Management Financial Management Reseller Negotiations Quantities & Prices Shipping Options Supply Chain Improvements Special Payments Suppliers and Resellers Have Specialized Functions and Must Work Together to Satisfy the Market

Channel Relations Are Free To Form and Dissolve End Users Suppliers n n Resellers

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