The Path from Reactive Reporting to Proactive Business Intelligence Dwight Taylor Manager Enterprise Informatics Health Care Service Corporation September 15, 2010

2 Lets Start the Journey! The ability to focus attention on important things is a defining characteristic of intelligence. (Robert J. Schiller) BI initiatives #1 on CIO portfolio [2] Expected 20% BI Market increase in 2010 while IT budgets drop 35% of Fortune 5000 expected to fail at making critical business decisions in 2010 [2]

3 BI & Health Care Reform What If Scenarios Medical Loss Ratio End of Life Care Consumer Driven Health Plans Health Care Exchanges

4 What is Reactive Reporting? Usually lacks what if scenario analysis capability supporting proactive decision agility Usually created from existing operational/ad hoc reports Dont reflect critical changes in the business environment A look back instead of a look forward

5 What is Business Intelligence? Business Information Structured or unstructured data that has been processed, organized, structured, interpreted and presented in a relevant context so as to make them valuable to decision makers Business Intelligence A broad suite of technologies, tools and processes for gathering, analyzing and providing access to business information empowering enterprise users with decision agility Requirements – Data Analysis – Information – Manage Change [3]

6 Are These BI Requirements? Slice and Dice Single version of the truth Data Consistency Standard, Ad Hoc Reporting and Analysis ?= Proactive BI BusinessIT Operational goals (ex. higher program engagement, clinical outcome improvements, etc…) Performance Guarantees Lower PMPMs

7 How Did HCSC Get There? Maintain focus on the goal as challenges begin to surface!

8 Reactive HCSC BI

9 Proactive HCSC BI

10 The PATH Not perfectly clear (known knowns, known unknowns and unknown unknowns) Risks The goal will often seem unattainable Requires learning, unlearning and relearning

11 BI Strategy Alignment

12 Engage the Business, Engage the Business, Engage the Business Strong IT and Business Partnerships are critical To achieving success ex. New Partnership between business BI Developers and IT BI developers and admins Peer Review Knowledge Transfer Increased BI time to market

13 Skill Sets, SMEs & Longevity Appropriate BI skill sets Appropriate business SMEs Appropriate IT skill sets Dedicate resources for the Long Haul ex. HCSC invited an outside BI SME to provide an assessment of our progress

14 Governance – The Right Mix Too much – EXPLOSION – project overruns & scope creep Too little – IMPLOSION – weak consumer confidence Govern names, definitions and usage at a minimum ex. Attempting to govern technical logic and BI/reporting rules will prove counter-productive

15 Execute and Evangelize Manage change per BI outcomes ex. Health Care Management team leveraging new BI information to target clinical outcomes Nothing demonstrates value like SUCCESS …Tell the story! ex. Next Generation Communication, Training, Socialization Strategy

16 Questions

17 Thank You! Dwight Taylor Manager – Enterprise Informatics Health Care Service Corporation 300 E. Randolph Chicago, IL Office: (312) Linked In: Twitter: Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage. Nicolo Machiavelli ( ) Citations [1] – Information Age 6/09 JJ Robinson [2] – Gartner – Overcoming the BIg Discrepancy – How BI Can Do More With Less (Kurt Schlegel & John Van Decker) [3] – Peter Thomas (BI Cultural Transformation Expert)