Slide 1 Joined Up Communications Landlines, mobiles and more Working together to help our customers join it all up

We want to help our customers join it all up Multiple devices, numbers, mailboxes, bills and suppliers can cause challenges for customers when they’re not joined up What we offer isn’t just about fixed or just about mobile – it’s about being the trusted comms provider We talk in simple language about how we do things and what customers get - not the technology Little differentiation Our way of doing things sets us apart I need a guide, not a guru However customers want to communicate, we can help them enjoy a better and more joined up way of working

Backed by BT We’ve joined forced with BT – the UK’s biggest fixed-line network We manage the BT bit, so you don’t have to The best of both worlds our customer service + BT network and technical expertise

Introducing landlines

What are customers telling us? Switching fixed-line provider is seen as a risk. Can’t disrupt business phone lines as they are mission critical Fixed-line is seen as a hygiene factor It’s a commodity. It’s not sexy What can another fixed-line provider have that’s any better than what I’ve already got? Economic climate is front of mind 1.SMEs are rethinking the essentials 2.Cost cutting and control is crucial. They don’t want to go to the wall 3.Value = getting same thing for less money

The most significant cost on a landline bill for most businesses is calls to mobiles Typically 15% of calls from business landlines are to mobiles But this is 40% of the total call spend

Helping customers reduce call costs Calls from O2 landlines to O2 mobiles are included in monthly line rental It’s not only calls to colleagues, there are 20 million O2 mobiles in the UK Promotion Join up for a landline before 31 Dec 09 to get 2000 minutes of calls per account to O2 mobiles each month for the life of their contract. Not applicable to Calls Only.

Helping customers control call costs Inclusive minute bundles include calls to standard UK landlines and mobiles Likely to appeal to customers choosing Calls Only and those who make a lot of calls to mobiles Buy bundles of inclusive minutes control call costs Calls to UK landlines & mobiles 1.5p – 3p a minute with a bundle

One joined up bill. One number for service Customers can See all their telecoms spend on one bill Call one number for help with their mobile or landline –

Set-up specialist and Account Management Set up specialist Support from order-to-completion for you Keeping you up-to-date Dealing with BT so you don’t have to Account Management This is the experience we’re providing for customer who connect direct

Line Prices Monthly Line Rental All prices shown exclude VAT BTO2 Landline£14.87 £11.50 for O2 mobile customers £13.50 for non-O2 mobile customers ISDN2 Minimum 2 channels £15.13 per channel £11 per channel ISDN30 Minimum 8 channels £17.88 per channel £14 per channel Calls Only (No line with O2) -No Monthly Line Rental to O2 Prices are for joining up on a 12 month contract. BT prices are for comparison only. Discounts are available from BT on their products and are available from other suppliers One off line installation and transfer charges also apply

Call Tariffs and Prices Limited Offer Ends 31 Dec 09 Call Tariffs Calls Only No line with O2 Calls with Lines Landlines & ISDN lines Calls with Lines Landlines & ISDN lines Landlines (01, 02 & 03 numbers) 0.85p O2 Mobiles5p Free 2000 minutes then 5p Other Mobiles (except 3) 6p 3 Mobiles10p 0845 Local Up to 3.93p National Up to 1.49p Call charges are for UK calls only. All prices shown are pence per minute and exclude VAT. Choose a call tariff Limited Offer Calls with Lines First 2000 minutes of calls to O2 mobiles are free for the life of a contract when joining up for landlines or ISDN lines before 31 Dec Minutes are shared by all the customer’s landlines. This will typically serve 30 Landlines Limited Offer Calls with Lines First 2000 minutes of calls to O2 mobiles are free for the life of a contract when joining up for landlines or ISDN lines before 31 Dec Minutes are shared by all the customer’s landlines. This will typically serve 30 Landlines

Inclusive Minutes Bolt Ons Calls to UK landlines & mobiles Monthly Price If you use all the minutes in a Bolt On, how much is that a minute? 250 Minutes£7.503p 500 Minutes£ p 1000 Minutes£252.5p 2000 Minutes£452.25p 5000 Minutes£1002p Minutes£ p Minutes£3001.5p Inclusive O2 Minutes Bolt Ons Calls to O2 mobiles only Monthly Price If you use all the minutes in a Bolt On, how much is that a minute? 200 Minutes£ p 2000 Minutes Not available with limited offer on Calls with Lines £301.5p UK calls only. Minutes are valid for 1 month and unused minutes do not rollover to the following month. Calls to landlines include calls to numbers beginning 01, 02 & 03. All prices shown exclude VAT. Choose to add a Bolt On (they’re optional and cost effective) Adding multiple Bolt Ons Customers can choose to add more than one Bolt On. In fact, they can choose to add every single one, as long as it’s not more than one of each. Adding multiple Bolt Ons Customers can choose to add more than one Bolt On. In fact, they can choose to add every single one, as long as it’s not more than one of each.

Bolt Ons Customers can add Bolt Ons to their landline Some are free, some pay as you use and some customers pay a bit extra to add. Customers can use these services as much as they like at no extra charge Caller display - see who’s calling see which number called last 141 – hide their number when they call Customers can use these services on a ‘pay as you use’ basis 3 way calls 1571 Answerphone Customers can pay a bit more a month to add Ringback – an engaged number calls back when free Call Waiting - answer one call while on another Call Barring - block calls to premium numbers Call Forwarding - send all calls to another number Call Divert - send calls to another number if they can’t or don’t pick up Smart Divert - set up call diverts over the phone when away Call Sign - add another number with its own ringtone

Next Steps Contact your account manager or