Consumer Futures in Tourism TMI Conference, 15 October 2004 David Geddes

Socio-Demographic Travel Destinations Expectations

Socio-Demographic Travel Destinations Expectations

Going up…disposable income Real* Household Disposable Income per Head in the UK. Note:Index (1971=100). *Adjusted to real terms using the expenditure deflator for the household sector. Source:Office for National Statistics 2002

Going up...spend on discretionary items Source: Mintel, British Lifestyle 2002 Note: £bn* - Gross Discretionary Spend Long Term Household Expenditure Trends

Going up…the Middle Class Note:Unweighted base. All persons aged 16 or over. Socio-economic group is based on the informants own job (or last job if not in employment). Excludes those in Armed forces or people who have never worked.. Source:Office for National Statistics 2002

Going up…older age groups Note: Percentage of total UK population by age category. Projections based on 1991 census data. Source: CACI, 2001

“Silver Surfers” Going Up

The Peter Pan Generation Going Up

The Convenience Society

Socio-Demographic Travel Destinations Expectations

Going Up Going Places

Going up…no frills ’000’s passengers EasyJet Ryanair Source: CAA/Ryanair.com/easyJet.com/Mintel * *Note: easyJet purchase of Go.

Going up...visiting friends and relatives Note: Domestic staying visits within the UK staying with friends or relatives (millions) Source: UKTS Millions

Note: Domestic staying visits within the UK for business purposes (millions) Source: UKTS , readjusted pre-2000 Going up...business tourism

Going up…short breaks Note: Domestic holidays of 1-3 nights within the UK (millions) Source: UKTS , readjusted pre-2000 Millions

Going down…domestic long holidays England and UK Overseas Note: UK residents long holidays (+4 nights) to England and abroad (millions ) Source: Social Trends Dataset, BTA 1971– * Change in data collection methodology * Millions

Going down... overseas visitors (exc VFR) 0 5,000 10,000 15,000 20,000 25, Thousands

Going up... UK Tourism Balance of Payments Deficit - £13bn swing in 13 years! Source: IPS 2002

Socio-Demographic Travel Destinations Expectations

Cities Going Up

Traditional Resorts Going Down

Still popular…trips to the sea side Places visited for a day out in 2003 Source: BMRB/Mintel - Days Out - UK - April 2004

Going Up Getting Away from Cars

Going Up Hankering for the Med lifestyle - all year round

Going Up Homogeneity

Going Up Desire to escape Homogeneity

Going Up Authenticity

Going Up Being by Water

Going Up Eating and drinking by Water

Most Visitor Attractions Going Down

Going Up Destinations based on inspiration

Brands Going Up

Budget Hotels - they have established a new benchmark for minimum standards

Quality Independents and “Boutiques” Going Up

Casinos Going Up

Socio-Demographic Travel Destinations Expectations

of Quality Going Up

Learning about quality from the Competition It is quicker and cheaper to get to Dubrovnik than to Windermere from London

Lots of tourists (on short break from London?)

Nice places to eat, drink and people watch Nice places to Shop

Nice to Promenade

Pedestrian Friendly

Quality from ground up

No Gaudy Facia

Quality Street Furniture

Nice at night

Animated

Strong Cultural Offer

Modern Toilets

Lesson from the Competition They Seem to Care More The Quality matches modern expectations

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