no strings badminton Ed Reeves, BADMINTON England Regional Officer

Content What is no strings badminton Drivers, barriers and challenges What is needed to run a session Costs and resources Current participation

What is no strings badminton?

no strings badminton... bridging that imaginary ‘gap’ Introduction to Badminton / The Casual Player Club Badminton Fees, coached, leagues, competitive, structured… no strings badminton extremely sociable, pay& play sessions, semi-structured, fun & frolics, informal NO STRINGS … no hefty membership fees or lengthy contracts Casual badminton Find a partner, book a court, highly accessible… signing up to the no strings social circle getting on court with friends for a gossip and a laugh

Key features CasualPay & PlayFunSocialAny abilityAny ageCoordinatedEasy mmm, feel the benefits of a no strings badminton session…

brand values...( F words we like ) fun friendsfitness

our target customer groups… Women Men Students not exclusive

Drivers and barriers

even customers have wants and needs you know… key drivers Fitness Image Socialising Fun Weight loss Variation barriers Time Childcare Cost Someone to play Intimidation Equipment Never played before

Challenges Facility ownership if they have not purchased the Franchise Awareness/Promotion of the sessions Finding the right Coordinator

What is needed to run a session?

The basics… No strings badminton franchise purchased No strings coordinator appointed Courts and Rackets (we supply the shuttles)

Engaged partners…. Leisure Centres Local Authority, SDO – Play Officers School Sports Partnership County Sports Partnership County Badminton Association Local Clubs

Costs and resources

Costs 1 Franchise - £400 per annum, 2-3 Franchises- £300 each, 4+ Franchises-£200 each Higher and Further Education – flat rate of £200 each Franchise cost split into quarters - £100 per quarter License to run 1 on-peak session and 1 off- peak session per week (on-peak from pm weekdays, off-peak all other times)

Resources 500 x A5 Flyers, 25 x A3 posters 16 x tubes of shuttles 2x Coordinator Shirts External Flexi banner Resource CD’s Coordinator

Current participation

Currently 535,000 adults play badminton once a week in England. Close to 1 million place once a month No strings badminton is the flagship programme to reach the target of 605,000 adults playing once a week by 2013

More locally… Average attendance of 16 Adult Participants per session Contributing to new adult participants target for our Community Badminton Networks Over 70% retention

and, so to summarise... fun friendsfitness 20,000 more adults playing by 2013 Break down barriers to participation Alternative exit route nationally Ownership AwarenessCoordinator brand valuesprogramme targets target marketsChallenges pay & playmembership no strings badminton Students men Women 25-45

Thank you and any questions?