 Sales Revenue- $12,483,197 (+21%)  Units Sold – Coolio = 42,256 - Funsta = 31,212 - Total = 73,468  Costs - $5,986,896  Profits – $1,776,239 (-23%)  SHV - $16.50  Earnings per Share - $1.621

Strengths Bikes R Us sells the most youth bikes in the industry; Coolio_2014 is the most popular youth bicycle on the market. Bikes R Us has never endured a loss in their professional history. Weaknesses Bikes R Us has failed to succeed in the mountain and road bike categories this limits our capability to compete. Bikes R Us is only about 1/3 the size of industry leaders DaBois Bikes. Opportunities New youth bike; Funsta_2017, is expected to succeed as our second youth bicycle. Recent losses by Live 2 Ride have created opportunities to grow and compete with larger firms. Threats Rivaling firms are growing much faster rates than Bikes R Us. Bikes 4 Bros’ youth bike the “Little Bro” is very closely competing with the “Coolio_2014’s” sales numbers.

 Provide low cost & reliable bicycles  Sell to Discount & Sports stores  Strategy to sell many bikes and get our brand well known in the population  Advertise through TV and internet which focuses on our demographic  Introduced a second youth bike to reach more consumers

 Youth bikes priced at $315 and $300 respectively  Bikes R Us spent $2.2 million collectively on brand and product advertising while only contributing just over $200,000 on PR as it is not very important in the youth bikes industry  $150,00 per year was spent on quality improvement  An average of $414,000 was spent a year on efficiency improvement

 COGS - $5,986,896  Salaries - $330,000  Distribution Channel Support - $180,141  Finished Goods Warehousing - $66,000  SCU – 35,021  Max Efficiency – 54.3%