Dos & Don’ts of Creating a PowerPoint

2 Hints for a Successful Presentation: Plan carefully Do your research Know your audience Time your presentation –Well practiced slide can have timed transition Practice your presentation Speak comfortably and clearly

3 Effective PowerPoint Slides Be consistent with effects, transitions and animation Too many slides can lose your audience Slides should be numbered Sounds should not interfere with the presentation.

4 About The Hershey Company  Our company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster, Pennsylvania, he called his new enterprise the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass-production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. One early advertising slogan described this new product as “a palatable confection and a most nourishing food.”  A company on the move. The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. He decided to build a new chocolate factory amid the gently rolling farmland of south- central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia which supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with a local labor supply of honest, hard-working people, the location was perfect. By the summer of 1905, the new factory was turning out delicious milk chocolate.  A KISS for the whole world. Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy which Mr. Hershey decided to name HERSHEY’S KISSES Chocolates. At first, they were individually wrapped in little squares of silver foil, but in 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine HERSHEY’S KISS Chocolate. In 1924, the company even had it trademarked.

5 Guidelines 6 x 6 rule –6–6 bullets to a slide, 6 major words to a line Larger font indicates more important information Font size generally ranges from 18 to 48 point Be sure text contrasts with background Fancy fonts can be hard to read WORDS IN ALL CAPITAL LETTERS, CAN BE HARD TO READ

6 Clip Art and Graphics Should balance the slide Should enhance and complement the text, not overwhelm No more than two graphics per slide Do not use pictures as a background