Mark Phillip markphillip.com From Easy to Geeky: A Top 10 List.

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Presentation transcript:

Mark Phillip markphillip.com From Easy to Geeky: A Top 10 List

Easy Geeky

favicon.ico Tiny, little picture

favicon.ico Options to display one on your site: Include: Simply name it favicon.ico

Google Webmaster Tools Hey Google, does this code make my butt look big?

Google Webmaster Tools Verification process options: Upload blank file to server with Google-specified name Add Google-specified tag More Info:

Sitemap File Table of Contents for search engines

Sitemap File T20:40:03+00:00 daily T19:09:36+00:00 monthly 0.3

Sitemap File More Info: Note: Best way to inform search engines about your sitemap file is to include it in your robots.txt file.

Canonicalization Fancy ComSci term popularized by Google

Canonicalization These are completely different URLs: ups.com/contact ups.com/contact/index.html Rule of thumb: Ignoring anything after a ?, each page should be reachable by just one URL.

Google Analytics Who is visiting?

Google Webmaster Tools More Info:

Firebug & YSlow Geek X-Ray Glasses

Firebug & YSlow Install Firebug: Install YSlow: NB: Firebug and YSlow add-ons are made for Firefox. IE, Opera, and Safari support can be replicated using Firebug Lite.

Multiple CSS, JS, Icons Carpooling for files

Multiple CSS, JS, Icons Stylesheets look like: JavaScript files look like: Images look like: Note: Search for underlined terms to find items in page source

robots.txt House Rules for Search Engines

robots.txt SHAMEFUL Dont index anything: SHADY Dont let anyone see I that changed my policies: SOLID Index almost everything (and grab my sitemap while youre here):

robots.txt Zoo Animal Puppet Kit do?requestURI=processProductsCatalog&sku=48/2212 &tabId=3&cm_re=FF-_-Feature-_-F1L2 ontroller.jpf?productCode=48/2212 Camp Journal Craft Kit do?requestURI=processProductsCatalog&sku=48/3123 &tabId=3&cm_re=FF-_-Feature-_-F2L3 ontroller.jpf?productCode=48/3123

Semantic URLs Your URLs should tell a story

Semantic URLs Good: Bad: standings.aspx?page=/data/nfl/standings/ /pre/league/standings.html

External Presence? Blog? Facebook? Twitter?

External Presence? Problem: Solution:

Thanks! Mark Phillip markphillip.com

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