Marketing Diploma DR.ELSAYED NASSER.

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Presentation transcript:

Marketing Diploma DR.ELSAYED NASSER

مهارات علم التسويق Marketing Skills بسم الله الرحمن الرحيم مهارات علم التسويق Marketing Skills د / السيد ناصر د / السيد ناصر 18 Years Experience in Pharmaceutical industry , Management, Marketing and Sales in Egypt , United Arab of Emirates, Qatar M MBA from Missouri State University USA Human resource (HR )Diploma TOT Cambridge Britain Business Administration Diploma Cambridge Britain Marketing Diploma DR.ELSAYED NASSER

عناويين دورة التسويق Marketing Course Marketing Definitions Marketing evolution Market segmentation Customer needs`& wants Marketing Mix , 4 P’s Promotion Mix &Advertising Maslow Theory Needs &Wants Goods& service & Idea Product life cycle Market Definition Customer Criteria SWOT analysis Micro & Macro Environment Product & packing Pricing Promotion types advantage & Disadvantage Sales promotion types Distribution channels Marketing plan مقدمة عن التسويق تاريخ علم التسويق تقسيم السوق حاجات ورغبات العملاء المزيج التسويقي والتاءات الأربع أنواع الدعاية والإعلانات والترويج هرم ماسلو للإحتياجات البشريه الفرق بين الحاجه والرغبه الفرق بين السلعة والخدمة والفكرة دورة حياة المنتج ماهو السوق ؟ ماهي مواصفات العميل الإيجابي تحليل SWOT البيئة الخارجية والبيئة الداخلية كيف تختار إسم المنتج وطرق التغليف كيف تسعر منتج ؟ الإعلانات مزاياها وعيوبها أشكال العروض الترويجية منافذ البيع وأشكال التوزيع الخطة التسويقية Marketing Diploma DR.ELSAYED NASSER

عناويين دورة التسويق Marketing Course Marketing & Advertising & Selling Facts about Salesmanship Salesman Duties & Responsibilities Criteria of Salesman 7 steps for successful selling Selling skills Pareto principle Buying & customer behavior 6 Prospecting methods Approaches& Opening Smile Rule for Good 1st Impression Question types ? FAB method for presentation 7 c’s for Ideal Message How to handle customer objections ? 5 Methods for closing Buying signals How to build long term relation ship with the customers 10 Mistakes salesman do الفرق بين الدعاية والتسويق والمبيعات مهنة البيع حقائق وأرقام ماهي مهام مندوب البيع مقومات رجل البيع الناجح 7 خطوات للبيع الناجح مهارات البيع الشخصي قاعدة باريتو سلوك المشترين والعملاء 6 طرق لإعداد قوائم العملاء والبحث عنهم التمهيد ومدخل الزيارة كيف تكسب العميل من أول زيارة وقاعدة ” سميل“ ماهي انواع الأسئلة التى تسألها للعميل ؟ طريقة fab لعرض مستحضرك قاعدة 7 c’s للرسالة البيعيه الفعاله مؤشرات إقتناع العميل معالجة إعتراضات العملاء 5 طرق لعقد الصفقات كيف تبني علاقة ممتدة مع العميل 10 أخطاء شائعة لرجال البيع Marketing Diploma DR.ELSAYED NASSER

عناويين دورة التسويق Marketing Course لماذا يشتري الناس ؟ نموذج تحليل سوات لتحليل السوق نموذج بورتر لتحليل المنافسين الصفات والمهارات الشخصية للمسوق نموذج بوستن لتحليل منتجاتك أنواع المنتجات وتقسيماتها كيف تسعر منتجك ؟ قنوات التوزيع أهداف الحملة الإعلانية الإعلانات مزايا وعيوب تنشيط المبيعات مزايا وعيوب البيع الشخصي مزايا وعيوب كيف تصمم نشرة وفلولدر ؟ Analyze Why People Buy ? SWOT analysis Porter’s 5 forces The Basic Personality Traits Boston matrix ( BCG ) Classification of Products How to choose product name ? Channel of Distribution Promotion Objectives Advertising Advantage & disadvantage Sales promotion Advantage & disadvantage Personal Selling Advantage & disadvantage How to design brochures ? Marketing Diploma DR.ELSAYED NASSER

الهيكل الإداري الحديث P R O F I T A B I L I T Y The ultimate purpose of the marketing concept is to help organizations achieve their objective. Traditional Organizational Chart Modern Customer-oriented Organizational Chart CUSTOMERS FRONT-LINE PEOPLE MIDDLE MGT TOP MGT S الهيكل الإداري الحديث R E M O T S U C Traditional Organization Chart Vs Modern Customers-Oriented Company Organization Chart Marketing Diploma DR.ELSAYED NASSER

Invest in Your Customers Customers are a company’s most valuable assets 2/3 of customers leave us because they feel neglected It is 6-7 times more expensive to acquire customers than retain them 65% of New customers coming from word of mouth (old loyal customers ) A 5% improvement in customer retention rates will yield between a 25 to 100% increase in profits Marketing Diploma DR.ELSAYED NASSER

نظرة جديدة للعملاء العميل دائما على حق العميل هو سيد الموقف Customer are always right العميل هو سيد الموقف Customer’s the King مفاهيم جديدة موجهة للعملاء العناية بالعملاء Customer Care الخدمة غير المتوقعة Unexpended service خدمة العميل Customer service إبهار تدليع العميل Customer Indulgent اسعاد العميل Customer Delight العميل يدير الشركة Customer Driven company Marketing Diploma DR.ELSAYED NASSER

4 عناصر رئيسية المشروع التجاري الموارد البشرية المال التسويق إنتاج والالات Marketing Diploma DR.ELSAYED NASSER

The 4 Elements Finance Production 25% 25% Human Resource Marketing 25% Marketing Diploma DR.ELSAYED NASSER

Evolving Views of Marketing’s Role b. Marketing as a more important function Finance Human resources Marketing Production a. Marketing as an equal function Finance Production Marketing Human resources Marketing Diploma DR.ELSAYED NASSER

C C Finance Production The Marketing Mix Marketing Human Resource This slide relates to the material on pp. 45-46. Instructor’s Note: This slide corresponds to Exhibit 2-5 on p. 46 and Transparency 11. See also Overhead 16. Marketing C Human Resource Summary Overview As noted previously, marketing strategic planning is the managerial process of developing and maintaining a match between an organization’s resources and its market opportunities. Marketing strategy planning means finding these opportunities and developing profitable marketing strategies that the company can use to capitalize on them. Understanding Marketing Strategy Planning Marketing Strategy. A marketing strategy specifies a target market and a related marketing mix. This provides the “big picture” of what the firm will do in some market. The two interrelated parts are: Target Market. A target market is a fairly homogeneous (similar) group of customers to whom a company wishes to appeal. Marketing Mix. A marketing mix consists of the controllable variables the company puts together to satisfy this target group. The importance of target customers cannot be over-emphasized. On the slide, the customer (C) is in the center of the controllable variables of the marketing mix. This arrangement is to remind the marketer that the efforts of the firm should always be aimed at meeting customer needs. Teaching Tip: Remind students that this diagram is also a visual reminder of the marketing concept. It does not suggest that the marketer controls the customers’ needs and wants, but rather that marketing mix decisions should meet customer needs. Target Marketing. Target marketing says that the marketing mix is tailored to meet the needs of a specific group of target customers. A company may need a different marketing mix for each distinct group of customers. Mass Marketing. This approach is not target marketing and treats all customers as the same, offering a single marketing mix combination to everyone. Production Marketing Diploma DR.ELSAYED NASSER

Market My Company Competitors MONEY, HUMAN RESOURCE PRODUCTION Marketing Diploma DR.ELSAYED NASSER

Market The Company MARKETING Marketing Diploma DR.ELSAYED NASSER

Competitive Advantage of 4 Ps of the Marketing Mix This slide relates to the material on p. 47. Instructor’s Note: This slide corresponds to Exhibit 2-7 on p. 47 and Transparency 14. Product Place Price Promotion C Summary Overview It is useful to categorize all the variables in the marketing mix into four basic ones of Product, Place, Promotion, and Price. These “Four Ps” are combined in differing ways to match the offer made by a company to the needs and wants of different target markets. Instructor’s Note: Remind students that the customer is not part of the marketing mix. Then lead them in discussion to identify why: Because the four Ps are controllables for the marketer -- customer behavior is not. Marketing Diploma DR.ELSAYED NASSER

علم و فن التسويق سننطلق سويا بخطوات عملية لتصميم حملة تسويقية وفق مبادئ وأسس علم وفن التسويق Marketing Diploma DR.ELSAYED NASSER 16

Market , Needs, Wants ,Demand 1-Marketing outlines Marketing Evolution Facts about marketing Marketing Def. Market , Needs, Wants ,Demand 4 p”s Marketing & Selling Marketing Diploma DR.ELSAYED NASSER

Three Marketing Concepts مفاهيـم التسـويق الثـلاثة Product approach 1850- 1900 Selling approach 1900 – 1950 Customer approach 1950-2011 الأسلوب الموجه نحو المنتج الأسلوب الموجه نحو البيع الأسلوب الموجه نحو العميل Marketing Diploma DR.ELSAYED NASSER

Selling Approach 1900 – 1950 الأسلوب الموجه نحو البيع يركز على البيع؛ يفترض أن فريق المبيعات الناجح سوف يبيع أي منتج تنتجه الشركة؛ يفترض أن العملاء سوف يكونون راضين عن مشترياتهم (فرض ضعيف، لماذا؟)؛ يكون مفيداً في حالة المنتجات التي لا يفكر العملاء عادة في شرائها، أو عندما يزيد الإنتاج عن الطلب؛ لم يثبت أيضاً نجاح هذا الأسلوب في التسويق. مرحلة تنويع المنتج شعار هذه المرحلة البضاعه التي تباع لا ترد ولا تستبدل البياع دايما على حق Focuses on selling Assumes that a good sales team will sell whatever they produce Assumes that customers will like what they buy (poor assumption, why?) Useful for products customers do not normally consider buying, or when produce exceeds demand Again it is not an effective marketing approach Marketing Diploma DR.ELSAYED NASSER

Customer Approach 1950-2011الأسلوب الموجه نحو العميل يركز على تلبية احتياجات العملاء؛ يوجه جهود التسويق نحو إرضاء العملاء؛ يتحقق الربح نتيجة لإرضاء العميل؛ يركز على إقامة علاقات طويلة المدى بالعملاء؛ يهدف إلى تحقيق نمو متواصل في حجم الأعمال. Focuses on fulfilling customers’ needs Aligning marketing effort to satisfy customers Profit is considered as a result of customer satisfaction Focuses on building long-term relationships with customers Aims at sustainable growth Marketing Diploma DR.ELSAYED NASSER

تطور الفكر التسويق التوجية بالتسويق التوجية بالمبيعات التوجية بالإنتاج التركيز على العميل بشكل متكامل واحتياجاته ورضاه الأرباح طويلة الأجل من خلال إرضاء العميل وتحقيق توقعاته (إنتاج ما يمكن تسويقه) التوجية بالمبيعات ادفع ... ادفع من خلال العروض و إقناع التركيز على الإعلان والبيع أرباح قصير الأجل من خلال رفع حجم المبيعات ( بيع ما يمكن بيعه) الأرباح من خلال التحكم بالإنتاج والبيع ( جودة إنتاج إنتاج مايمكن انتاجه ) منتجنا هو الأهم التركيز على كفاءة وحجم الإنتاج التوجية بالإنتاج Marketing Diploma DR.ELSAYED NASSER 16 21 15

Market , Needs, Wants ,Demand 1-Marketing outlines Marketing Evolution Facts about marketing Marketing Def. Market , Needs, Wants ,Demand 4 p”s Marketing & Selling Marketing Diploma DR.ELSAYED NASSER

Facts About Marketing Job Old & honorable Profession Everybody Is A Marketer Difficult( complex, More customer wants) Marketer is a Multi Profession Dealing with people based on logic or motion The Marketing &Sales people are the backbone of any Company ( line Management , staff Management ) In company, everything is a decoration to make more sales. Marketing & Sales is a numbers’ game Marketing Diploma DR.ELSAYED NASSER

Marketing Diploma DR.ELSAYED NASSER

What is Marketing? American Marketing Association Definition Marketing is the process of planning and executing the production, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing Diploma DR.ELSAYED NASSER

مفهوم التسويق هو عملية تخطيط وتنفيذ مفهوم الأفكار والسلع والخدمات وتسعيرها وترويجها وتوزيعها لإيجاد عمليات تبادل ترضي أهداف المستهلك والمؤسسة . الجمعية الأمريكية للتسويق Marketing Diploma DR.ELSAYED NASSER

Definitions of Marketing ‘Marketing is the management process that identifies, and satisfies customer requirements profitably’ The chartered institute of marketing الجمعية القانونية للتسويق Marketing Diploma DR.ELSAYED NASSER

مفهوم التسويق أداء أنشطة العمل التي توجه تدفق البضائع والخدمات من المنتج إلى المستهلك أو المستخدم. اتحاد التسويق الأمريكي Marketing Diploma DR.ELSAYED NASSER

مفهوم التسويق هو العملية التي يتم بواسطتها اتخاذ القرارات بشأن كل الأنشطة التي تسهل التبادل المرضي بين المستهلك والمنظمة . روبرت دي Marketing Diploma DR.ELSAYED NASSER

استقطاب العملاء الجدد والمحافظة على العملاء الحاليين وتحقيق رغباتهم. مفهوم التسويق تعريف التسويق: استقطاب العملاء الجدد والمحافظة على العملاء الحاليين وتحقيق رغباتهم. مفهوم التسويق الشامل: تحقيق أهداف المنشأة من خلال تحقيق رغبات العملاء ”هو عملية استطلاع ومتابعة حاجات العملاء القائمة أو خلق حاجات جديدة غيرها ، والعمل على تنظيم أصول وموارد المنظمة لإشباع تلك الحاجات بشكل أفضل من المنافسين،وذلك بهدف تحقيق أقصى ربح للعميل والمنظمة والمجتمع“ Marketing Diploma DR.ELSAYED NASSER

The Marketing Concept: Satisfy customer needs and wants AND Make a profit Marketing Diploma DR.ELSAYED NASSER

‘The Right Product, in the Right Place, at the Right Time, and at the Right Price’ Marketing Diploma DR.ELSAYED NASSER

The 1st Definition of Jerome McCarthy in 1950 ( 4Ps of Marketing Mix) Product Price Place Promotion Marketing Diploma DR.ELSAYED NASSER

Product A product is any offering catered to satisfy needs and wants.( Goods, Services, Ideas ) A brand is when the product is from a known source. المنتج هو أي شئ ممكن تقديمه للسوق ويمكن أن يشبع حاجة أو يلبى رغبة، ويمكن أن تكون (سلعة، خدمة، مكان، منظمة، فكرة). (كوتلر، 2006) Marketing Diploma DR.ELSAYED NASSER

Product Goods Services Idea Marketing Diploma DR.ELSAYED NASSER

Difference between physical goods and services tangible intangible homogeneous heterogeneous Production and distribution are separated from consumption Production, distribution and consumption are simultaneous processes A thing An activity or process Core value processed in factory Core value produced in the buyer-seller interaction Customers do not participate in the production process Customers participate in production Can be kept in stock Cannot be kept in stock Transfer of ownership No transfer of ownership Marketing Diploma DR.ELSAYED NASSER

أمثلة على الخدمات للأعمال(B2B) الأفراد (B2C) الإصلاح الصيانة الاستشارات التأجير التسويق للأعمال(B2B) التعليم الخدمات الصحية الترفية السياحة الخدمات المالية التامين الأفراد (B2C) Marketing Diploma DR.ELSAYED NASSER

خصائص الخدمات الخدمات الثانوية العلامة الاجراءات الخدمة الأساسية (غير ملموسة) الأشياء الملموسة امكانية الوصول خدمات مصاحبة الجودة Marketing Diploma DR.ELSAYED NASSER

SERVICES MARKETING MIX ( 7 p’s): Product Price Promotion Place People in Services Physical Evidence in Services Process in Services Marketing Diploma DR.ELSAYED NASSER

Marketing Mix Marketing Diploma DR.ELSAYED NASSER

دورة حياة المنتجProduct Life Cycle Marketing Diploma DR.ELSAYED NASSER

Market , Needs, Wants ,Demand 1-Marketing outlines Marketing Evolution Facts about marketing Marketing Def. Market , Needs, Wants ,Demand Marketing Diploma DR.ELSAYED NASSER

Market Definition Definition : A group of prospects,customers in the same industry Marketing Diploma DR.ELSAYED NASSER 43

Turning Suspects Into (true) Prospects (Qualified Customer ) Identify MAD Customers Money to Buy ( Purchasing Power ) ( p.p. ) Authority to Buy ( Decision making ) Desire to Buy ( Need ) قاعدة فرس للعميل الإيجابي -فلوس وقوة شرائية - رغبة وحاجه - سلطة شراء Marketing Diploma DR.ELSAYED NASSER

Supporter, advocate, partner End user Suspect Prospect Customer Client Supporter, advocate, partner End user Marketing Diploma DR.ELSAYED NASSER

Market Individuals Foundations, Institutions Companies Government Countries Marketing Diploma DR.ELSAYED NASSER

The PSSP Hierarchy of Needs This slide relates to the material on pp. 156-158. Instructor’s Note: This slide corresponds to Exhibit 6-3 on p. 158 and Transparency 47. See also Overhead 59. Physiological Needs Safety Needs Social Needs Personal Needs Summary Overview Many different levels of needs can appeal to or motivate a person. The PSSP pyramid on the slide helps apply motivation theory to the particular needs of consumers and marketing managers trying to develop marketing mixes to meet those needs. PSSP Hierarchy of Needs Thinking of needs as being linked to one of these four levels helps explain why some marketing mix variations work in one context and not in another. But other influences also come into play which is why marketers don’t rely solely on motivation theory for understanding and responding to consumer behavior. Physiological Needs. Physiological needs are the most basic needs people experience. These include biological needs for food, drink, rest, and sex. Safety Needs. Safety needs come into play next. These are concerned with protection and physical well-being. Social Needs. Social needs are concerned with love, friendship, social status and esteem. These are derived from a person’s interactions with others. Personal Needs. Personal needs are concerned with an individual’s need for personal satisfaction, unrelated to what others do. They include self-esteem, fun, and freedom. Marketing Diploma DR.ELSAYED NASSER

الإحتياجات الفيسيولوجية الرئيسيه مسكن ملبس مأوى تحقيق الذات حاجة التقدير والقبول حاجة الإنتماء والحب الأمن والأمان والإستقرار الإحتياجات الفيسيولوجية الرئيسيه مسكن ملبس مأوى Marketing Diploma DR.ELSAYED NASSER

1 2 3 4 5 التنظيم الهرمي للحاجات الإنسانية !!! حاجات تحقيق الذات تحقيق الفرد لإمكانياته،إبداع 1 حاجات الإحترام الإنجاز،القبول،الاستحسان،التقدير 2 حاجات الحب الانتساب،التقبل،الانتماء 3 حاجات الأمن الطمأنينة و الأمان، غياب الأخطار 4 حاجات فسيولوجية الطعام و الشراب والهواء 5 Marketing Diploma DR.ELSAYED NASSER

Marketing Diploma DR.ELSAYED NASSER

Wants الرغبـات “Wants” are those things that people in a specific region believe will satisfy a need الجـوع Hunger Marketing Diploma DR.ELSAYED NASSER

Marketing Diploma DR.ELSAYED NASSER

Needs and Wants Demands الطلبات Needs are basic human requirements Wants are needs directed to specific objects/services that might satisfy the need Demands الطلبات This is the wants for specific products backed by an ability to pay. الطلبات هي ”رغبات“ مدعومة بقوة شرائية Need & want refers to people Demand refers to goods& services Marketing Diploma DR.ELSAYED NASSER

Core Concepts of Marketing Need – food ( is a must ) Want – Pizza, Burger, French fry's ( translation of a need as per our experience ) Demand – Burger ( translation of a want as per our willingness and ability to buy ) Desire – Have a Burger in a five star hotel Marketing Diploma DR.ELSAYED NASSER

Value and Satisfaction Value = Benefits/Costs Benefits = Functional Benefits + Emotional benefits Costs = Monetary costs + Time + Energy + Psychic costs Marketing Diploma DR.ELSAYED NASSER

Capturing the Value Proposition Benefits Relative Price Functional Emotional Self-expressive PPT 6-20 Marketing Diploma DR.ELSAYED NASSER

التسويق يشبع حاجات ورغبات البشر المتغيرة Marketing Diploma DR.ELSAYED NASSER

Marketing Skills Diploma Objectives : Marketing Evolution Facts About Marketing & Selling Marketing Definitions Product ( goods, services, ideas) Market Definition Suspect & Prospect & Customer True Customer Criteria Maslow’s hierarchy Need & Want& Demand Why people buy ? Marketing Diploma DR.ELSAYED NASSER

Market , Needs, Wants ,Demand 1-Marketing outlines Marketing Evolution Facts about marketing Marketing Def. Market , Needs, Wants ,Demand 4 p”s Marketing Diploma DR.ELSAYED NASSER

* التسويق هو نوعان من الأنشطة: 1- بحوث التسويق. * التسويق هو نوعان من الأنشطة: 1- بحوث التسويق. 2- استراتيجيات التسويق. 1- بحوث التسويق: هى معرفة كل ما يمكن معرفته عن مجموعات العملاء المستهدفين وأسواقهم. 2- استراتيجيات التسويق: هى استخدام وتعظيم استخدام مجموعة من الأدوات للوصول إلى العميل والتأثير فيه. - وهذه الأدوات هى: 1- المنتج. 2- التسعير. 3- الترويج. 4- التوزيع. Marketing Diploma DR.ELSAYED NASSER

Marketing Diploma DR.ELSAYED NASSER

STP التجزئة: تقسيم العملاء الى مجموعات على أسس مختلفة الاستهداف: الاسواق (الشرائح) التى سوف ننافس فيها وضع المنتج: هي عملية يراد بها رسم المنتج بطريقة محددة في ذهن العميل بشكل يميزنا عن المنافسين Marketing Diploma DR.ELSAYED NASSER

Marketing Diploma DR.ELSAYED NASSER

The 4Ps of Marketing Mix Product Price Place Promotion Marketing Diploma DR.ELSAYED NASSER

The Four P Component of the Marketing Mix Place Product Product Name Product Variety Quality Design Feature Brand Name Packaging Size Service Warranties Returns Channel Coverage Locations Transport Target Market Price Promotion List Price Discounts Payment Period Credits term Sales Promotion Advertising Sales Force Public Relations Direct Marketing Marketing Diploma DR.ELSAYED NASSER

عناصر المزيج الترويجي Promotion Mix الإعلانات Advertising البيع الشخصي Personal Selling العلاقات العامة Public relations ترويج المبيعات Sales Promotion التسويق المباشر Direct marketing Marketing Diploma DR.ELSAYED NASSER

Target Market Product Place Promotion Price Personal Selling Mass This slide relates to the material on pp. 382-384. Instructor’s Note: This slide corresponds to Exhibit 14-1 on p. 383 and Transparency 93. See also Overheads 142 and 144. Target Market Product Place Promotion Price Summary Overview Promotion tools are used by marketing managers to communicate with the company’s target markets. A key part of modern marketing efforts is the use of several tools that work together to obtain a company’s overall promotion goals. This approach is known as integrated marketing communications. Basic Promotion Tools Personal Selling. Personal selling involves direct spoken communication between sellers and potential customers. Salespeople get immediate feedback from customers and can adapt the marketing mix on the spot to meet customer needs better. A downside is that a sales force can be very expensive to build, support, and maintain. Mass Selling. Mass Selling involves communicating with large numbers of potential customers at the same time. This approach is very useful when the target market is large and geographically dispersed. There are two forms of mass selling: Advertising. Advertising is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. This is the main form of mass selling. Publicity. Publicity is any unpaid form of nonpersonal presentation of ideas, goods, or services. Publicity professionals try to get stories about their company’s products placed in mass media vehicles without having to pay media costs. In addition to costing less than advertising, publicity tends to be more believed by target customers because it isn’t an ad. Sales Promotion. Sales Promotion refers to other promotion activities that stimulate interest, trial, or purchase by final customers or others in the channel. Sales promotion activities, such as couponing, can be implemented more quickly than other promotion tools and are usually aimed at obtaining an immediate response. Integrated Marketing Communications. Through effective blending of all its different promotion efforts, a firm can send a consistent and complete message. The different promotion efforts are coordinated so that the sum is greater than the parts. Personal Selling Mass Selling Sales Promotion Advertising Publicity Marketing Diploma DR.ELSAYED NASSER

يقول جون ليفتويتش ( إن أعظم مافي التسويق هو أنه شيء يستغرق ساعة في تعلمه ، ويستغرق العمر بأسره في إحترافه ). مدير تسويق ماسكروسوفت الاوروبية Marketing Diploma DR.ELSAYED NASSER

( إعلم أن زكاة العلم تعليمه) جزاكم الله خيرا على حسن المشاركة والمتابعه والسلام عليكم ورحمة الله وبركاته شكرا لكم ( إعلم أن زكاة العلم تعليمه) DR.ELSAYED NASSER elsayednasser@hotmail.com elsayed291@yahoo.com Marketing Diploma DR.ELSAYED NASSER