Tom Merson April 2 nd, 2013

 What’s all this social media stuff about?  Social media choices  Social media strategy  Traditional marketing vs. inbound marketing  Getting set-up on LinkedIn  Now what do we do?  Optimizing your social media  Marketing automation  Lead scoring

 Is your business B2B or B2C?  What industry are you in?  Have you profiled your typical client?

 Set up your social media strategy  Set measurable objectives and goals

It’s not what you say, but how you say it!

What’s in it for me, the customer?

 Capture leads through your web-form  Dialog begins  Lead nurturing