Impact and Opportunities Social Media Impact and Opportunities
Thank you Dean Shareski Melanie McBride Prairie South SD ideasandthoughts.org Melanie McBride http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
INFORMATION MANAGEMENT? COMMUNICATIONS OR INFORMATION MANAGEMENT?
You Don’t Control the Message Now
Maybe You Never Really Did
Times Have Changed!
WHAT HAPPENED?
Social Media Revolution 2 (Refresh)
INFORMATION IS INCREASINGLY CHEAP AND EASY TO SHARE WHAT’S NEXT? ANY GUESSES
THE SHIFTS
1 MANY TO MANY
Clay Shirky: How cellphones, Twitter, Facebook Make History http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
Social Media Can Influence EVERYONE! Webkinz targeted age group is 6 - 13 years of age.
2 YOU ARE WHAT YOU SHARE
“IF THERE IS NO SHARING, THERE IS NO EDUCATION” David Wiley, BYU http://davidwiley.org/
SHARE!
SHARE!
SHARE!
3 UNLEASHING THE TRIBE
WHO’S TALKING FOR YOU?
STAKE YOUR CLAIM!
The Power of the Internet
How important is your presence on the Internet?
WHAT ARE OTHERS DOING? Facebook Face-Off During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof. Read More………https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf
WHAT ARE OTHERS DOING?
24 participants in a Horizon office survey WHAT ARE OTHERS DOING? 24 participants in a Horizon office survey Yes = 62.5% Yes = 100% Yes = 83.3%
WHAT WILL THE INFORMATION AND MEDIA LANDSCAPE LOOK LIKE IN 5 YEARS? ARE WE PREPARED?
4 CATCH UP, THEN KEEP UP
WHERE DO WE BEGIN?
MOVE FORWARD WITH OPEN EYES AND
EXPECT AND EMBRACE
WHAT DO WE NEED TO CHANGE? Our willingness to accept change * Do we change our message? * Do we change our communication Plan? * Do we change our tools? NO THEN WHAT DO WE CHANGE? Our willingness to accept change
WHAT ARE THE POTENTIAL DANGERS ? 1 - Identity Theft 2 – Anything you post can be used against you 3 – Misuse or inappropriate behavior 4 – You have no control over your user data All of these dangers can be overcome with EDUCATION
Social Media Success = Vigilance, Self-Awareness and Balance Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.
BE OBJECTIVE Share effectively Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Co-create with our community Get Mobile Guide the message. Accept that we no longer “Control” the message
Develop information sharing process and communication networks SHARE EFFECTIVELY Pull vs Push Develop information sharing process and communication networks
SHARE EFFECTIVELY Pull vs Push
GET OUT THERE Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Get Mobile
CO-CREATE WITH OUR COMMUNITY
Teach them to Fish And Allow them to Fish
SCHOOLS CAN DO AMAZING THINGS!
GUIDE OUR MESSAGE Seize the opportunities that are before us and accept that we can no longer “Control” the message but have the opportunity to guide it.
Is this ours?
Thank you
Discussion