Motorsport Helmets and Designs. About Diamond Shield Intro to company Mission Statement.

Slides:

Advertisements

Similar presentations

Assess the Market for Your Business Idea

Advertisements

1 Pertemuan Kedelapanbelas Pricing Strategy. 2 Uses of Price in Positioning Strategy Signal to buyer, the price is visible to the buyer and provides a.

Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.

Promotion Pertemuan 21 Matakuliah: J0114/Manajemen Pemasaran Tahun: 2008.

External Analysis. Introduction  Internal analysis helps to identify the core competences of the business, while external analysis, particularly of the.

Chapter 9: Marketing: Providing Value to Customers

Unit 3 Basic Marketing Concepts

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

Definition Market Segmentation:

Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing 4/e by Quester, McGuiggan, Perreault and McCarthy 2–1 Part 1: Marketing strategy and.

1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版）清华大学出版社， 2007 年 6 月.

How Nestle uses marketing research to create marketing planning Summarize what is marketing research and what is Marketing planning and how its linked.

Strategic Plan Template.

ENTREPRENEURSHIP Lecture No: 26 BY CH. SHAHZAD ANSAR.

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

Marketing Strategy and the Marketing Plan

3.05 Employ Marketing information to develop a Marketing Plan.

MARKETING PLAN ELEMENTS OF MARKETING PLAN PROCESS OF MARKETING PLANNING MARKET PLAN REPORT.

Chapter 2 STRATEGIC PLANNING and the Marketing Process 2-1.

 There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Marketing Plan. Industry Analysis Industry Analysis Industry Analysis National/local trends National/local trends Competitor Analysis Competitor Analysis.

Advertising As Marketing Tool. Marketing Process ► Four major stages:  Marketing environment analysis  Target market and positioning process  Market.

Using Secondary Research to Define Research Problems.

Using Secondary Research to Understand the Situation.

Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.

1 Business and Marketing Strategies

The Marketing Plan Chapter 2. A. SWOT Analysis A company’s planning begins with a critical look at itself and the market in which is operates. Analyze.

3.4.1 Justify Marketing Strategies Appropriate to a Given Situation.

Using Secondary Research to Understand the Situation.

[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].

MARKETING PLAN 1)Executive summary 2)Current Marketing situation

Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

{ Marketing Planning Analyzing the Marketing Environment and Developing a Marketing Strategy and Plan Analyzing the Marketing Environment and Developing.

Business Technology Mr. Bernstein DECA, pp 16-20: Determine What To Buy (…or What To Offer!) September 19, 2013.

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

Marketing 333 Introduction to Marketing Chapter 18 Developing Innovative Marketing Plans.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

1 Introduction to Marketing Chapter 7 What is marketing? ‘ Marketing is the management process that identifies, expects and satisfies customer requirements.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

THE WORLD OF MARKETING.  Learn how to conduct a SWOT analysis.  List the three key areas of an internal company analysis.  Identify the factors in.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Marketing research is the function that links the consumer, customer, and public to the marketer through information  identification,  collection, 

Principles of Marketing Lecture-9. Summary of Lecture-8.

BUSINESS 1 Understanding Marketing Processes and Consumer Behavior.

Lesson 2 – Market Segmentation and Marketing Mix.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Lecture-8 MGT301 Principles of Marketing. Summary of Lecture-7.

ENTREPRENEURSHIP SABIR MALIK LECTURE 07. The Marketing Plan.

MGT301 Principles of Marketing Lecture-9. Summary of Lecture-8.

Principles of Marketing Lecture-8. Summary of Lecture-7.

The Role of IMC in the Marketing Process © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

MARKETING MANAGEMENT Segmentation, Targeting, and Positioning.

D. Marketing a Small Business

Building Customer Relationships Through Effective Marketing

3.05 Employ Marketing information to develop a Marketing Plan

Segmentation, Targeting, and Positioning

Marketing Business Plan Presentation

YOUR LOGO YOUR COMPANY NAME COMPETITIVE ANALYSIS.

MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,

By: Ariane Laberge Pelletier

D. Marketing a Small Business

5 Types of Advertising.

3.05 Employ Marketing information to develop a Marketing Plan

Marketing Channel Concepts

Presentation transcript:

Motorsport Helmets and Designs

About Diamond Shield Intro to company Mission Statement

The DS Series Helmet Intro to product

The Macro Environment Outside factors Economic, legal, sociocultural etc. factors

Industry Analysis Market definition, size Segmentation and target market Competitors and market trends

Consumer Analysis Buying decision Nature of our target markets Buyer motivation, brand loyalty

Situational Analysis SWOT Critical factors to success Sustainable competitive advantage

DS Product Line Product line chart

The Diamond Shield Brand Brand name, development, image, equity

Brand Advocacy 3 brand advocates 1 doctor advocate

Promoting the DS Series Promo goals, mix, advertising reach Electronic promotions

Product Pricing Graduated pricing Reasons for pricing

DS Logistics Channels, distribution, e-distribution

Conclusion The end, It’s a beautiful day!