He-Sheets Business Plan Taylor Dale ( ) Morgan Clark ( ) Dylan Frank Fraser White ( ) Bronson Maschmeyer ( )

Product Overview He-Sheets Cotton bed sheets – Appealing to men Flannel bed sheets – Appealing to women He-Sheets offers innovative half cotton, half flannel bed sheets Solves temperature distribution issue Provides couples with best sleep possible

Target Market

Market Segmentation Geographic Canadian Population = 35,628,571 Hopes for North American expansion Demographic Couples years of age Psychographics Middle Class (Average Income) households Behavioral Purchasing Trends?

Broader Environment Future demand looks promising – Long term security Canadian population – Expected to increase at a consistent rate of 0.9% from 2010 to 2060

Marketing Mix - Place ● Indirect Marketing Channel – Out source manufacturing – Higher Production levels – Lower Variable cost per unit ● Wal-Mart, Bed Bath & Beyond, Target – Selective Distribution Approach

Marketing Mix - Price Market Penetration Approach Cost: – Cover Costs Competition – Average Market price of King/Queen bed sheets = $50-60 Value – High Quality

Marketing Mix - Product ● “Shopping Item” ● A He-Sheets package includes: – One fitted bed cover – Custom bed sheets – Two pillow cases ● Large Variety of colors to chose from ● Clear, compact plastic packaging ● Easy to store and open

Marketing Mix - Promotion ● New Product – High emphasis on Advertising and Promotion ● Ellen Degenerous – New market opportunities ● Customer Promotion – Coupon Discount ● Buy one, get 50% off your next purchase ● Trade Promotion – Strong business relationships – Advertising Exchange

Conclusion