@JuliesBicycle Julie’s Bicycle We make environmental sustainability intrinsic to the business, art and ethics of the creative industries. Research Practical tools & resources Collaborative projects Networks & events

@JuliesBicycle

@JuliesBicycle The role of design? EU Ecodesign directive: 80% of a product’s sustainability is locked in at the design stage. Designing with behaviour and use in mind, as well as artistic vision Materials – embodied carbon emissions – ethics of sourcing – efficiency of use Construction – building with disassembly in mind – waste management Sustainability can be an opportunity for better design

@JuliesBicycle Towards a circular economy

@JuliesBicycle

Influencing mega trends Green economy growth Digital technology The maker movement Material science Re-localisation

@JuliesBicycle Challenging ‘business as usual’ Prue Lang fanSHEN Theatre Company Kacie Hultgren Powerful Thinking Paule Constable Arcola Theatre Soutra Gilmour AND OUR FELLOW PANELISTS!

@JuliesBicycle What do we need more of? Sustainability perceived as an opportunity More designers engaged, informed and empowered Engaging the supply chain – Demanding more transparency on sourcing – Collaborating to identify good products – Increasing demand for sustainable products – Engaging and enabling construction workshops Engaging our creative collaborators Sharing strategies for success and best practice

@JuliesBicycle Thank you | | fb/JuliesBicycle