Holland = Digital 8.5 Million Smartphones (67% of the population) 6.6 Million Tablets 2.5 Million E-Readers.

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Presentation transcript:

Holland = Digital 8.5 Million Smartphones (67% of the population) 6.6 Million Tablets 2.5 Million E-Readers

Launch Digital Library (Bibliotheek.nl)21 January ,000 registered users (in total 4 million registered users for libraries, 50% under 18) Over 5,000 e-books available plus e-books in the public domain (about 40,000), 120 publishers participated 100,000 downloads

Compare to Holiday App (Summer 2013): 100,000 people registered 535,000 free downloads ‘readers’

Plans for later this year Basic subscription (Titles > 3 years). Target group: all members Plus subscription (Titles 1-3 years, titles < 1 year, bestsellers). Target group: ‘ten thousands of members’. Variety in payment per lending to publishers/ rightsholder)

Future plans More recent titles (higher fee for publishers/rightsholders) Shop locator (e-book sales link) Marketing campaign in Autumn.

Forecast for 2018 (based on a recent study provided by the Ministry of Culture): 80 Million Lending’s in total (now 100 million). 20% will be e-books. 12% Shoulder titles, 88% long tail. Costs per shoulder title 70 eurocent, costs per long tail title 50 eurocent.