WC Marketing blok 2 week 4. Agenda 50  3  1 ideas presentations 3  1 idea selection (indien nodig) Product concept worksheet Homework.

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Presentation transcript:

WC Marketing blok 2 week 4

Agenda 50  3  1 ideas presentations 3  1 idea selection (indien nodig) Product concept worksheet Homework

One view of “product” development

Key product decisions

Homework Finish off your product concept and be ready to present it at the beginning of next week’s werkcollege – Important: Target group What’s the problem/need/want/benefit Why is your product better? Product positioning Game play / challenge – Plus features that deliver this Sketches of important screens (min. home screen & 1 or 2 play screens) and cover

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