BUSINESS PLAN

History How the Be Tire Smart Campaign began Objectives of the campaign  Target audience Partnership with NRCan

Accomplishments 3 major tire inflation studies 3 major campaign launch events in Toronto, Montreal & Vancouver Developed bilingual website Annual National Be Tire Smart Week

2-year Business Plan Regional Launches Leadership Program Research and Analysis

2-year Business Plan cont… Partnerships Media Relations Web-site Upgrades and E-newsletter

2-year Business Plan cont… National Be Tire Smart Week Community-based Social Marketing Initiatives  One-Tonne Challenge Communities  Tire Retailers  Boy Scouts / Girl Guides

2-year Business Plan cont… Technicians Program Performance Measurement  studies/ data collection/ surveys

Project goals Increase awareness IImportance of monthly tire pressure measurement EExistence of the BE TIRE SMART campaign Lower greenhouse gas emissions Building partnerships

Summary Share information. Be Tire Smart – Play your PART Consumers want to know!  To Be Tire Smart is easy ! Let’s work together!

Thank you! Be Tire Smart – Play your PART P ressure A lignment R otation T read