Designed to Ride: Attracting Transit by Choice Riders Rebecca Cales Transportation Solutions Policy & External Relations Manager

Transportation Solutions TMA covering near southeast Denver TMA covering near southeast Denver Shopping destinations, small & large employers, vibrant urban neighborhoods, private university Shopping destinations, small & large employers, vibrant urban neighborhoods, private university Gridlocked roadways Gridlocked roadways

Cherry Creek Area Walkable area with high volumes of pedestrian traffic 60 bus stops with little or no information

60 Bus Stops – To Where? Inventory of 60 bus stops Incorrect or inconsistent signage Lack of amenities & information Blend in with landscape

Focus Groups Convened to Identify Major Barriers to Transit Use Focus groups (2) Residents, employees & visitors Pre-survey Stop identification Visual preference survey Group discussion

Creativity & Practicality Information, accessibility & visibility Stops are invisible Unique look/brand Easy to read/understand Frequency/knowledge of service You are here Comfort & convenience

Baseline Data Collection Resident online survey Phone survey Bus passenger counts

Lots of Room for Improvement I know which bus routes to take to work/school 28% Taking the bus to work/school is a realistic option for me 20% Bus stops in Cherry Creek provide information I need to ride the bus 49% Bus stops in Cherry Creek are attractive 49% I feel safe waiting at bus stops 70%

I know where to get information about transit routes 66% I am familiar with routes serving the Cherry Creek area 39% I know how to ride the bus 81% People like me ride the bus 41% Traveling by bus for some of my trips is a realistic option for me 35%

Single occupancy vehicles – 78% Bike – 1% Carpool – 2% Transit – 1% Walk – 13% Telework – 3% Other – 2% Travel Modes – Commute Trips

Single occupancy vehicles – 61% Bike – 4% Carpool – 4% Transit – 3% Walk – 28% Travel Modes – All Trips

more O PTIONS more D ETAILS more S TYLE

More Details

Marketing & Outreach Local ads & public relations started in June in area monthly newspapers and ran through August

Key chains, magnets, note cards, and How to Ride information was given out at community events, meetings and transportation fairs Community Events

Try Transit! Guided Transit Tours started in July with a trip to Ben & Jerrys ice cream…

…Continued in August with a free smoothie at Jamba Juice…

…And ended in October with SPAMALOT

Project Impacts Resident online survey Phone survey Bus passenger counts

Shift of Perception I know which bus routes to take to work/school 45% up from 28%

Bus stops in Cherry Creek provide the information I need to ride the bus 68% up from 49%

Bus stops in Cherry Creek are attractive 75% up from 49%

I feel safe waiting at bus stops 79% up from 60%

I know where to get bus schedule and route information 75% up from 66%

I know how to ride the bus 88% up from 81%

People like me ride the bus 53% up from 41%

Traveling by bus for some of my trips is a realistic option for me 47% up from 35%

Travel Modes – Commute Trips Alt mode usage increased 2% for commute trips

Travel Modes – All Trips Alt mode usage increased by a total of 6%

Celebrating Design Recognized with a 2007 Mayors Design Award Celebrates design throughout Denver neighborhoods Wild Card winner

Thank You! Rebecca Cales Policy & External Relations Manager Transportation Solutions