Association Technology Trends George Land. United Kingdom Australia New Zealand USA & Canada.

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Presentation transcript:

Association Technology Trends George Land

United Kingdom Australia New Zealand USA & Canada

Spotting Trends Can’t Predict the Future But you can spot trends...

USA Technical Innovator, but ➡ 78.1% Internet Usage ➡ 83.6% United Kingdom ➡ 88.8% Australia (Source

USA Facebook Penetration ➡ 52.9% Internet Usage ➡ 52.3% United Kingdom ➡ 53.1% Australia (Source

Australia Australia is a leader - not a follower

Trends Harnessing Social Networks Private Social Networks Online Services Mobile

Is Membership Dead? Generational Change Baby Boomers - over 50s Generation X - 30 to 50 Generation Y - under 30 How different are these groups?

Facebook Almost 50% of year olds check Facebook when they wake up – 28% before even getting out of bed

Social Networking Success ACCA - LinkedIn ➡ 13,863 members ➡ 100+ Discussions ➡ 154,000 members

Social Networking Success Unite - Twitter ➡ 16,428 followers ➡ 5,578 tweets ➡ 1,500,000 members

Social Networking Source:

Social Networks Communication Tools Open to anyone Good for information Poor for service delivery

Closed Networks Your own Social Network Open to Members only Why? How?

Data Security Data Privacy Anti-Spam, Privacy Directive, CAN-SPAM Privacy Act, Data Protection Directive,??

Services

Online Growth

Market Segments Music/Film eBooks Insurance Travel Services...

Focus Who is your website for? ➡ Everyone Who should your website(s) be for? ➡ Members ➡ People who may become members ➡ Everyone else?

Websites One Site? Microsites ➡ National, State, Branch/Club ➡ Special Interest Groups ➡ Get involved/join ➡ Campaigns

Big Data Who you are Where you are Events attended Items bought Pages visited Comments made

Members Personalised Content Personalised Services ➡ Regional, Interests, Committee ➡ Financial Status, Events, Training ➡ Receipts, Correspondence, Information ➡ Requests for help, news

Mobile

The number of smartphone searchers doubles every two months Mothers day 2012 – 50% of all online sales came from mobile devices Tablet sales growing 378% year on year Smartphone sales overtook PC sales last year (two years earlier than expected)

Mobile We know who they are! Membership Card News Update details Make bookings Access information

Mobile Website? Mobile Website? App?

Thank You George Land