Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing.

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Presentation transcript:

Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing & Management, Faculty of Business & Law Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law

Property and Real Estate at Deakin University UG intake commenced in 2008 PG intake commenced in 2011 (* 2009) Existing UG courses at Uni of Melb (5 years) and RMIT (4 years) – PG at both Highly regulated with accreditation essential All students have IT access and have flexible lifestyles

New discipline at Deakin University st staff member commenced 2007 Now 5 full-time staff (Oct 2011) UG units (2 trimesters) UG units (2 trimesters) UG units (3 trimesters) UG + 4 PG units

Property and Real Estate at Deakin University Embrace innovative delivery methods: IT + lecture All students in all units use eLive, iLecture, D2L Deliver from location at Burwood (vs. CBD) Evolve from niche program to broad based Increase the level of internationalism Deakin graduates hit the ground running with a high skill level

Challenge: how to engage PRE students using IT and meet industry standards? Solution: Innovative use of Camtasia

eLive Engagement and Recordings

Challenge: how to teach complex tasks? Solution: Short skill tutorials in mp4 and AVI format

STUDENT I am doing two excel sheets with the same set up as you have used in your videos for each of my suburbs, as I think that is the best and most logical way. So all in all, do you require 5 variables per suburb (the same five variables for both the suburbs), with 100 sales each suburb, and coming out with 5 models in SPSS? Everyone who I have spoken to have said they are enjoying it too. Great learning tool. Thanks for your help. I’m sure I’ll have more questions within the next week!

Challenge: how to upskill with smaller tasks? Solution: Short skill tutorials in mp4 and AVI format

The on-line teaching and resources in this unit enhanced my learning experience %

Was the USP created for PRE using IT? Wide market acceptance of IT by industry with recent graduates sought-after and employer-ready Competing courses are now perceived as dated All courses (X) from with increased demand Expanding boundaries with off-campus lectures in/out Unique selling point for Deakin Uni established Essential element was support from T & L group Closely aligned with CReaTe vision

Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing & Management, Faculty of Business & Law Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law