Making the Invisible Visible, Consumer Interfaces for Smart Meter Data Paul Murfitt, CEO
About MEFL Our History Our Mission
Case study A: The Nicholson apartments, average 6 star - Mixed tenure - Embedded network - Tailored web portal
Awareness, concern and action
Energy consumption
Case study B: Price comparator on Jemena’s ‘Electricity Outlook’ portal
Consumer responses The early adopter: – “Just using the usage graphs and modifying behaviour we’ve reduced our usage by 10% in only one month!” The intending user: – “I’m obsessed with the portal, setting targets and goals, but I’m not sure how to do the comparison.” The techie: – “I’d rather calculate the tariff comparisons myself”
Who should provide energy data? “They should be mandating something like this across all distributors.” “I think the electricity companies should do it but if they don’t then I have no problem with the government doing it.” “I’d rather calculate the tariff comparisons myself”
Smart meters: mixed sentiment “I feel privileged to have a smart meter, it has reduced my household energy use by 20-25%” “I still can’t see the advantage… and I don’t know how to use it.” I understand what smart meters are I believe smart meters have clear benefits for residents I support the roll out of smart meters in Victoria Strongly disagree Disagree Neutral Agree Strongly agree
A consumer-centered approach Supportive regulations for consumer + third party electricity data access Independent provision of electricity data to inform consumer retail decisions Improved communications / community engagement (government and providers)
MEMBER ORGANISATIONS BANYULE CITY COUNCIL, HUME CITY COUNCIL, MANNINGHAM CITY COUNCIL, CITY OF MELBOURNE, MORELAND CITY COUNCIL, MORELAND ENERGY FOUNDATION LIMITED, NILLUMBIK SHIRE COUNCIL, CITY OF WHITTLESEA, CITY OF YARRA Go 5
More information… Paul Murfitt CEO Moreland Energy Foundation Ph: