VEVO BRANDED CANVAS

INTRODUCTION VERSIONS VEVO BRANDED CANVAS INTRODUCTION The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers and is sized to be visible in most standard screen resolutions. The large scale provides ample room for images, messaging and CTA’s and provides large hotspot areas for click-through. VERSIONS VEVO offers two versions of the Branded Canvas depending on the sponsorship type: Branded Canvas: displays with brand’s pre-roll and dissolves when the content plays Original Content Branded Canvas: displays with brand’s pre-roll and video content Please contact your VEVO Account team regarding which canvas is right for your campaign.

GENERAL SPECS Size 1500x620px Formats JPG PNG PSD (Layered) VEVO BRANDED CANVAS GENERAL SPECS Size 1500x620px Formats JPG PNG PSD (Layered) Max File Size 1MB Animation No Audio Video Expanding

VERSION DESIGN NOTES BRANDED CANVAS (Download Here) VEVO BRANDED CANVAS VERSION DESIGN NOTES BRANDED CANVAS (Download Here) Only the Main Messaging area is clickable. Video player expands from the top right and the canvas fades out when the pre-roll completes. See example on next slide. Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file.

VEVO BRANDED CANVAS BRANDED CANVAS

VERSION DESIGN NOTES ORIGINAL CONTENT BRANDED CANVAS (Download Here) VEVO BRANDED CANVAS VERSION DESIGN NOTES ORIGINAL CONTENT BRANDED CANVAS (Download Here) Only the Main Messaging areas are clickable. Video player expands from the top right and the canvas slides down revealing the top 90px (light green area) when the pre-roll completes. See the 2 states on next slide. Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file.

ORGINAL CONTENT BRANDED CANVAS VEVO BRANDED CANVAS ORGINAL CONTENT BRANDED CANVAS

VEVO BRANDED CANVAS BEST PRACTICES

KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS VEVO BRANDED CANVAS KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS

VEVO BRANDED CANVAS USE THE CANVAS AS A COMPLIMENT OR SECONDARY MESSAGE TO THE PRE-ROLL AND/OR OVERLAY VIDEO PRE-ROLL

AVOID UNWANTED CROPPING VEVO BRANDED CANVAS AVOID UNWANTED CROPPING VIDEO PRE-ROLL

AVOID UNWANTED CROPPING VEVO BRANDED CANVAS AVOID UNWANTED CROPPING

AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE VEVO BRANDED CANVAS AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE VIDEO PRE-ROLL