a cluey freelance copywriters presentation © Copyright Cluey Consulting

OK, over summer you’ve made the decision This year you’ll get more out of the business

GREAT!

You get some help with a business plan So that’s sorted and filed (or maybe it’s sitting on the bookshelf)

PROGRESS THE ACCOUNTANT IS PLEASED

And the marketing plan has taken time But that’s well underway

WOO HOO NOW FOR THE FUN STUFF

There’ll be: Brochures Mailouts Advertising Newsletters AND THE BIG KAHUNA?

A NEW WEBSITE COOL

So you and your budget Head out for some design help

LOOKING GOOD

Then one day they say to you... ‘Time for the words’

WHAT?

So you have a bash at knocking that out You show it around and everyone likes it... then off it goes

UH OH, A CHINK IN THE ARMOUR

Waiting, waiting, waiting... Time to check the results

EXCITEMENT

Brochure Funny, everyone loves it but nobody phones

Advertising Hmmm... not much response to that

Website Looks fantastic! no visitors though

WHAT’S UP WITH THIS MARKETING CAPER?

You’ve put a huge effort into: Planning & Budget Design & Development Printing & Distribution Media Placement

GREAT!

Here’s the thing... There’s a sure fire way to improve your marketing ROI (return on investment)

GET THE COPY RIGHT

You can find a ton of advice out there on: How to write for impact Blogging for beginners 4 tips for this 7 keys to that

SUPER

But quality writing is about more than that Great copy doesn’t just attract interest It connects with and inspires people Guess who?

YOUR AUDIENCE

FACT To be successful, every piece of marketing needs to engage with its target market

FACT The best way to do that is with active, informative content to motivate and persuade them

You need copy that speaks their language

DO YOU SPEAKA DA LINGO?

Want hot copy? Get noticed, win business and make sales Need a top ranking SEO copywriter... or a web copy expert?

© Copyright Cluey Consulting