“The Cure for Your Research Needs!” Presented by: Beth Emmerling, Emily Mason, Kat Cook, Katie Kashkett, and Emily Gamertsfelder Instructor: Patricia Fisher, M.L.S

Introduction & Project Background

Process Tactics Strategies Developed Goals & Objectives Data Analysis: SWOT StrengthsWeaknessesThreatsOpportunities Data Collection Document on wiki Consultations with nursing liaison and PGCC librarians Environmental Scan

Target Market Brief Overview of PGCC & Nursing Program Demographics Explanation of Environmental Scan Discussion about Assumptions and Time Barriers PGCC Nursing Student Profile: Needs of Students Suggestions For Gathering And Maintaining Target Market Data Brief Overview of PGCC & Nursing Program Demographics Explanation of Environmental Scan Discussion about Assumptions and Time Barriers PGCC Nursing Student Profile: Needs of Students Suggestions For Gathering And Maintaining Target Market Data

Competition Who and What is our competition? How does this mean for the marketing plan? What future competition can be expected? Who and What is our competition? How does this mean for the marketing plan? What future competition can be expected?

Marketing Mix: The 4 Ps The Marketing Mix 4 Ps & Marketing Mix Explanation

The 4 Ps: Product

The Four Ps: Place

The 4 Ps: Price Explanation of Price (More Than Just $ Considerations) Value & Benefit: “What’s in it for me?” Time & Trade Offs Convenience Explanation of Price (More Than Just $ Considerations) Value & Benefit: “What’s in it for me?” Time & Trade Offs Convenience

Opportunities What Opportunities Are Possible With N ursing R x? New Library Building Real World Practicality Generating Interest Future application Grant Opportunity Integration into Nursing Curriculum/Assignments Targeted Market Compatibility with Citation Management Software What Opportunities Are Possible With N ursing R x? New Library Building Real World Practicality Generating Interest Future application Grant Opportunity Integration into Nursing Curriculum/Assignments Targeted Market Compatibility with Citation Management Software

Threats Discussion of competition Explanation & Importance of SWOT Exercise Discussion of competition Explanation & Importance of SWOT Exercise Potential Threats: Other sources of information Technology Literacy Language Barriers Nursing Journal Utilization ESL Resource Utilization Political Environment/Economy Staffing Faculty Learning Curve/Usability Reputation/Popularity Potential Threats: Other sources of information Technology Literacy Language Barriers Nursing Journal Utilization ESL Resource Utilization Political Environment/Economy Staffing Faculty Learning Curve/Usability Reputation/Popularity

Service Description

Goals & Objectives

Strategies Service: Package databases with additional services, name and brand the package to position the brand as the first place students go for nursing information needs. Price: Communicate the value of NursingRx to increase its usage Place: Redesign the library website to make it more user friendly and responsive to user needs with special place for NursingRx. Partnerships: Develop partnerships with Nursing faculty, ESL center, Health center, and International Student office so that student awareness of NursingRx increases. Promotion: Develop educational (brochure and video tutorial) and promotional material (posters, postcards, etc) to raise awareness and increase usage of NursingRx.

The 4 Ps: Promotion Branding Packaging N ursing R x Theme, Concept & Name Slogans and Hooks Branding Packaging N ursing R x Theme, Concept & Name Slogans and Hooks Promotional Technique Currently in Use Effective?Consider for Promotional Campaign Comment Librarians/prof essors promoting in person Yes Sheet of information on the basics of using the database Not SureModify

Promo Campaign & Slogans Samples: “Is Your Research Flat Lining? Try A Dose Of N ursing R x To Cure Slumping Searches!” “ N ursing R x: The Cure For All Your Research Needs!” “Does Your Research Have A Weak Pulse? Get The N ursing R x Shot For Your Research Boost!” “We Have The Rx To Fill Your Research Needs! Ask A Librarian About N ursing R x” Samples: “Is Your Research Flat Lining? Try A Dose Of N ursing R x To Cure Slumping Searches!” “ N ursing R x: The Cure For All Your Research Needs!” “Does Your Research Have A Weak Pulse? Get The N ursing R x Shot For Your Research Boost!” “We Have The Rx To Fill Your Research Needs! Ask A Librarian About N ursing R x”

The Swag: Tactics & Promo Materials Trinkets & Goodies (Pins, Pens, Pads, Hand Sanitizer) Activities: Lunch and Learns, Launch Events, Logo Design Contest Looking the Part: Promo Outfits Trinkets & Goodies (Pins, Pens, Pads, Hand Sanitizer) Activities: Lunch and Learns, Launch Events, Logo Design Contest Looking the Part: Promo Outfits

Tactics: Gantt Chart

$how Me the Money: The Budget

Conclusions & Looking Ahead And, Here Comes The Pitch… Strengths & Benefits Implementation & Priorities- The Next Steps: 1. Thorough User Needs Assessment & Scan 2. Partnerships, Project Lead, & Task Assignment 3. Promotion- Design & Brand phase Long-Term Considerations: Maintenance Assessment Adjustments/Customization Additional Recommendations (Facebook Page/Social Networking Applications, etc.) And, Here Comes The Pitch… Strengths & Benefits Implementation & Priorities- The Next Steps: 1. Thorough User Needs Assessment & Scan 2. Partnerships, Project Lead, & Task Assignment 3. Promotion- Design & Brand phase Long-Term Considerations: Maintenance Assessment Adjustments/Customization Additional Recommendations (Facebook Page/Social Networking Applications, etc.)

Suggestions for Future 708D Class Structure & Project Discussion of Successes, Challenges & Time Concerns Staying in Touch: Contact Information Credits and Thank You’s (Vendors, PGCC, Guest Speakers, etc.) Fin ~THANK YOU! ~ Suggestions for Future 708D Class Structure & Project Discussion of Successes, Challenges & Time Concerns Staying in Touch: Contact Information Credits and Thank You’s (Vendors, PGCC, Guest Speakers, etc.) Fin ~THANK YOU! ~

Sources Trinkets: promotional-products-c-51_267.html Photo Credits: 4 Ps Citation

HONOR CODE "We pledge on our honor that we have not given or received any unauthorized assistance on this examination (assignment)." Katherine E. Cook Beth Emmerling Emily Gamertsfelder Katie Kashkett Emily Mason