Lays vs. Cape Cod By Kurt Steidl, Tilden Blair, Eric Serpico, Morgan Stonebridge, Amy Reunert

What grade are you in? 9 th th th th - 9

What is your gender? Male- 48 Female- 22

What is your favorite brand of chips? Lays- 24 Cape Cod- 35 Other- 11

What kind of chips do you like? Wavy- 9 Ruffles- 13 Normal- 39 Other- 9

What makes you buy one brand over another? Price- 8 Taste- 46 Calories- 4 Brand Name- 11 Other- 1

How often do you eat chips? Everyday times a week times a week- 30 Once a month- 9

What is your favorite type of chips? BBQ- 16 Salt & Vinegar- 17 Sour Cream&Onion- 12 Other- 25

What makes you like a chip? Salty- 29 Crunchy- 21 Other- 20

Which chip looks better? A- 34 B- 36

Which chip is saltier? A- 14 B- 56

Which chip tasted better? A- 41 B- 29

Which would you rather buy? A- 44 B- 26

Which one is crunchier? A- 64 B- 6

Which chip do you think is Lays? A- 4 B- 66

Our survey was between Lays and Cape Cod chips and it worked very well. We had 70 students take our survey and got some results that could help the companies market them. Most of the students liked Cape Cod chips which surprised me because Lays is a much more popular brand and makes more money. Another thing that was surprising was that almost everybody knew which one was Lays chips even though the chips looked pretty similar. What we could have done differently could be to attract even more people to take our survey so we could get better results and have more chips so we can test more people. What our group liked about the project was that it was a hands on way to see what the customers like and it could show us which product would be easier to market. Overall it was a great experience and we all enjoyed working on the project. It helped us understand the potential consumers better and what they like in their chips.