BBs: Farm radio

What is the unique value proposition of this building block / Why do we need this for our CRPs? Radio is the best medium to reach rural communities Ownership is wide Big reach Accessible to many people- reach illiterate communities Cheap Reaches them in their local language Easy to make it participatory and integrated Proven impact- farmers feel that what they hear on the radio is credible – Note:What works well for farmers will be different for other actors Messages, for a, etc. Moreso for the producing side of the chain rather than the other actors Perhaps use mobile technology to reach all actors along the value chain Building block:

Who is already doing some work around this, how, with what success? Farm radio in Ethiopia (Tef transplantation), Uganda Building block:

What are principles/critical success factors/interventions/actions needed to take advantage of this BB? Good knowledge Most donors don’t want to support the radio station Staff and equipment Community engagement: First step is talking to the community first The community decides which radio station they listen to Then choose the radio station Get a buy in from the radio station Finding the farmers Partner with farmradio/something like farm radio Building block: