Collective Health Intelligence The role of Web 2.0 and Remote Weight monitoring

Example of Web 2.0 in action.. Web 2.0

Data, Data and more data

Collective Health Intelligence User generated content + User generated data

Fine-tuning Public Health Policy Simple Scalable Trackable Affordable Fun Engaging Simplicity Fun Large scale

Timeline events WiFi scale example Simplicity (WiFi v Bluetooth)

Fun  1,000,000+ children more active by 2012  Measures 60 minutes x 7 of activity  Wear it, be active, get rewards  Ripple effect via children to families  Deliverable now and cost effective to enable scalability and affordability SIMPLE – SCALABLE – FUN - MOTIVATION

Large scale “Weigh London” Low-cost

Collective Health Intelligence Prof. Andrew Marsh