WORDPRESS. SEO AKA – “Search Engine Optimization” Technique to make sure large search engines like Google, Yahoo, and Bing find your site and let others.

Slides:



Advertisements
Similar presentations
Web Development & Design Foundations with XHTML
Advertisements

Introduction to Web Design, HTML & WordPress. What is Web Design? Web Design encompasses many different skills and disciplines in the building and maintenance.
Keeping Up With Google improve your site traffic through search engine optimization Patty Clemens Project Manager Northwoods | November 11, 2008.
HTML Basics Customizing your site using the basics of HTML.
Getting Your Web Site Found. Meta Tags Description Tag This allows you to influence the description of your page with the web crawlers.
HTML Tags and Their Functions
Creating a WordPress Website Oklahoma Conference of The UMC Department of Communications 1.
USING WORDPRESS. WEEK 1 1.Why WP? 2.Setting Up WP 3.Exploring the Admin screen 4.Page Organization 5.Posting 6.Polls.
Basic Searching Engineering Village. Agenda What is Engineering Village? Setting up a personal account Searching Engineering Village How to.
Helena Baert Part II: Let’s get practical! The Web as a notebook This slideshow will help you build a wiki. Don’t worry if you.
SEO Best Practices with Web Content Management Brent Arrington, Services Developer, Hannon Hill Morgan Griffith, Marketing Director, Hannon Hill 2009 Cascade.
Blogs – what, why and how? A blog is a web-log It is a simple website that anyone can setup without any advanced computer know-how It’s the future: blogs,
The process of increasing the amount of visitors to a website by ranking high in the search results of a search engine.
GLOBAL NETWORK coldwellbankerworks.com The National Brand Intranet Site.
Blogs In The Classroom Presented by Cheryl Capozzoli Presented by Cheryl Capozzoli.
Search Engine Optimization March 23, 2011 Google Search Engine Optimization Starter Guide.
Wordpress Tutorial 22 – 24 April Table of Contents Introduction Designing blog Writing and Publishing blog Pages Posts Categories Tags Links Comments.
Review of last session The Weebly Dashboard The Weebly Dashboard Controls your account and your sites Controls your account and your sites From here you.
SEO Lunch How to Grow A Business in 3 Bites Akiva Ben-Ezra
Things you need to know before beginning This directory is not perfect. It does have it’s limitations. It is detailed to give you a lot of exposure. There.
CIT 256 SEO and Web Commerce Dr. Beryl Hoffman. After you create a website Buy a domain name and rent web server space or go for a free one if you don’t.
Review of last Session Adding custom html Adding custom html HTML is the language that web servers understand, all web pages are created using HTML. HTML.
Web Development 311 Fall : Fall Why web pages? Most companies have intranets, extranets, and web sites Content can be changed quickly and.
Slide 1 Today you will: think about criteria for judging a website understand that an effective website will match the needs and interests of users use.
Web 2.0: Concepts and Applications 2 Publishing Online.
Lecturer: Ghadah Aldehim
A guide for UICET for using Wikispaces.  A wiki is a web page or collection of web pages that can be linked together as a website.  Wikis are often.
Chapter 16 The World Wide Web Chapter Goals ( ) Compare and contrast the Internet and the World Wide Web Describe general Web processing.
KW Agent Website Training Getting Good with Google.
XHTML Introductory1 Linking and Publishing Basic Web Pages Chapter 3.
Part 2: How to create blogs In Modified by: Mr Rizal Arbain.
Unit B: Expanding Your Productivity Page: 24 to 37.
Copyright © 2008 Pearson Prentice Hall. All rights reserved. 1 Exploring Microsoft Office Word 2007 Chapter 8 Word and the Internet Robert Grauer, Keith.
Web 2.0: Concepts and Applications 2 Publishing Online.
PUBLISHING ONLINE Chapter 2. Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online Blogs function as online journals.
Instructors begin using McGraw-Hill’s Homework Manager by creating a unique class Web site in the system. The Class Homepage becomes the entry point for.
Zunal: Webquest Creation Website Created by Russell Smith Technology Facilitator North Edgecombe High School Username: edgecombe Password: warrior.
Websites with Weebly are easy!. Easy Website Creation with Weebly Holly Frilot, Library Media Specialist Collins Hill High School, Suwanee, GA.
USING WORDPRESS TO CREATE A WEBSITE (RATHER THAN A BLOG) STEP-BY-STEP INSTRUCTIONS.
Build Your Own Website Review of week 3 Editing your header Editing your header Creating and navigating to hidden pages Creating and navigating to hidden.
Things you should have with you: Your own address Student addresses Ideas that you want to include.
DotNetNuke Workshop Presented by: Sara Sharick. Topics What is DotNetNuke Components Requesting a DDN Site Creating Pages Modules Adding Content Document.
Search Engines By: Faruq Hasan.
Videos, the More Tag, Permalinks, and Shortlinks.
Introduction to Morpho RCN Workshop Samantha Romanello Long Term Ecological Research University of New Mexico.
USING WORDPRESS TO CREATE A WEBSITE (RATHER THAN A BLOG) STEP-BY-STEP INSTRUCTIONS.
How to optimise your WordPress website for search engines and get your offerings found by the right people Presented by: Women In Business with Maggie.
Hubnet Training One Health Network South East Asia Network Overview | Public and Members-only Pages; Communicating and Publishing using Blogs and News.
How to create blogs In. Register Click on If you have a Google account(i.e. Gmail), then sign in with your username.
Tech Training 12/16/19 How to add a post How to edit a post How to add & assign a category How to add tags.
Facebook for Beginners One Session Class. What will you learn today? What can you do on Facebook? Creating a profile Privacy Connecting with friends Sending.
WordPress for Beginners February 2, 2014 Facebook.
+ Publishing Your First Post USING WORDPRESS. + A CMS (content management system) is an application that allows you to publish, edit, modify, organize,
Websites with Weebly are easy!. What is Weebly? Weebly is a free website creator. It is very easy to use. If you feel comfortable creating documents with.
Easy WP Guide V2.6 for WordPress 3.8. easywpguide.com Adding Tags within your Post Adding Tags whilst editing your Post, will automatically assign those.
Microsoft Office 2008 for Mac – Illustrated Unit D: Getting Started with Safari.
Web Design – Week 2 Introduction to website basics Website basics: How the Web Works Client / server architecture Packet switching URL components.
SEO FOR REDESIGN Eric Werner. DON’T WAIT “ We are going to wait until the redesign is complete to work on SEO” No problem unless any of the following.
● The most common website platform ● User friendly-easy to edit ● Constantly improving-updates, plugins, themes Why WordPress?
Search Engine Optimization (SEO) Presentation By Celina Jonesi Small Business Seo – KG Tech.
Creating & Customizing Business for Sale Websites
Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online Blogs function as online journals Wikis are collections of searchable,
Contributing to the WCARC Website
Prepared for SEO Analysis Prepared for 17 June 2014.
KW Agent Website Training
Objective % Explain concepts used to create websites.
Google Classroom Kelly Villa.
Basic Web Page Creation
Understand basic HTML and CSS terminology, concepts, and basic operations. Objective 3.01.
SEARCH ENGINE OPTIMIZATION
Presentation transcript:

WORDPRESS

SEO AKA – “Search Engine Optimization” Technique to make sure large search engines like Google, Yahoo, and Bing find your site and let others know where it is In WP, every time a post is published other blogs and websites are notified of the change in an effort to drive traffic to your site

WHY SEO? About 90% of searches made at Google (65%), Yahoo (17%) or Bing (12%) Today there are about 300 billion websites of which only about 25 % are active Each of these search engines use a Spider or “Software Robot”

SPIDER TECHNIQUE 1.Spider visits site 2.Spider plows through site content 3.Indexes search results in a large database 4.These databases use a search algorithm to display the most accurate results

SEARCH ALGORITHM CRITERIA The algorithm checks how many times a keyword appears on the site The algorithm also checks how a page is linked both internally and externally

MOST EFFECTIVE USE OF KEYWORDS 1.Analyze potential visitors 2.Develop a keyword list of 3-4 words. Too many can be considered spamming 3.Do Google searches of your list. Analyze searches at the top of your search 4.Goal is to create the “Target Visitor” consider geographic area or sometimes “Niche Marketing” which focuses on your unique product or service

MOST EFFECTIVE USE OF KEYWORDS 5. Put keywords into the following Content Taglines Titles Categories Headings Search Engines algorithms focus on products or services but are rigged to detect exaggeration

ANALYZING KEYWORD DENSITY 1.Enter Keyword 2.Enter Access Code 3.Click Submit

ANALYZING KEYWORD DENSITY Navigate down to Keyword Density List

KEYWORD DENSITY - TRY 1.Go to SEO Centro 2.Enter a URL 3.What are the largest keywords? 4.Look at your own site: what are your most frequently used keywords?

ADVANCED KEYWORD SEARCH Add Permalinks Put Keywords in Image Tags Establish Backlinks Add a reference to dmoz.org

ADD PERMALINKS A permalink is a permanent URL assigned to each page 1.Edit the page 2.Click on Edit of Permalink 3.Enclose more descriptive page in the following format xxxx_xxxx_xxxx 4.Click Update button

PUT KEYWORDS IN IMAGE TAGS Include both Caption and Alt Text!! Don’t forget to Publish!!

ADDING REFERENCE TO DMOZ.ORG REFERENCE 1.Add text box widget to a region 2.Copy the existing code into text widget 3.Click Save

RESULT OF ADDING REFERENCE TO DMOZ.ORG

WP USER ROLES Administrator – nothing is off limits Editor – has access to all posts, pages, comments, categories, tags, and links. Author – can write, upload photos to, edit, and publish their own posts. Contributor – has no publishing or uploading capability, but can write and edit their own posts until they are published Follower (public sites) / Viewer (private sites only) - can read and comment on posts and pages

ADDING USERS 1.Enter User Names or Address 2.Select Role 3.Note: “Learn More About Roles” link 4.Add a Message 5.Click “Send invitation” button

ADDING USERS

REMOVING USERS OR CHANGING ROLES

SITE STATISTICS Site Stats can show the following: 1.How many users have visited your site 2.The users location 3.Keywords used 4.Posts liked and disliked 5.Their navigational sequence 6.How long they spend on your site

CRITERIA ON HOW WELL YOUR SITE IS LIKED How long a person spends on your site indicates how well they like it

WP STATS FROM THE DASHBOARD

HITS ARE MISLEADING A Hit is registered every time a server asks for a file For example, if you have 3 images on a site, it would count as 3 hits A better stat is a “unique visitor” which is counted only once

WP STATS Available from the dashboard Click View All button

STATS – VIEW ALL INFORMATION Note “Views by Country” Note magnifying class to drill down into details

STATS – VIEW ALL INFORMATION Note “Totals, Followers, and Shares” Click on Publicize button

STATS - TRY 1.Everyone bang at each one’s site 2.Try pages, You Tube, Polls, feedback 3.Note Stats

PUBLICIZE Used to connect to other Social Network services Note the Contents column – this shows how to use, setting up etc

> SETTINGS>SHARE SETTINGS This area is used as a Portal to link to a host of social networking services The user still ahs to own or set up an account with these services

STAT COUNTER

STATCOUNTER – SUMMARY SCREEN

STATCOUNTER – ENTRY PAGES

STATCOUNTER – VISITOR ACTIVITY

STATCOUNTER – COUNTRY/STATE/ISP

STATCOUNTER - BROWSERS

STATCOUNTER – SYSTEM STATS

STATCOUNTER – RETURN VISITS

STATCOUNTER - FEATURES

STATCOUNTER – LOOKUP IP ADDRESS

STATCOUNTER – SAVE AS EXCEL

STATCOUNTER - TRY 1.To view IP Address: 2.Everyone bang away at Harleysville Brew Club 3.Click on pages, Submit, try poll, play You Tube videos 4.Click on StatCounter 5.What URL is yours? 6.What browser? 7.Service Provider?

HTML Hypertext Markup Language Structure to build Web Pages Based on XML Architecture: W3C schools as a reference:

BASIC HTML PAGE STRUCTURE defines the boundaries of a page defines the boundary of page content This is my first paragraph.

FORMATTING TAGS 1.Headings …. H1 is the largest heading 2. Comments 3. Paragraphs 4. Bold

FORMATTING TAGS 5. Italics 6. Lists a.Ordered – shows list in 1,2, 3…n order b. Unordered – shows list as bullett points

FORMATTING TAGS - CONTINUED 7. Tables 8. Links Visit W3Schools 9. Images

HTML EXAMPLE - TRY 1. Build basic html page 2. Add an title – use BOLD and ITALICS 3. Add an unordered list 4. Add an ordered list 5. Add a table with 2 rows, each with 3 columns 6. Add a link to W3 schools 7. Add an image; Add an alt text with 400 x 500 (w by h)

MAKING A SITE TOTALLY PRIVATE See instructions here

SUMMARY 1WordPress basics The Dashboard Building Pages Posting/Comments Polls 2Themes Widgets Images You Tube Videos Feedback Forms 3SEO Setting Roles Site Statistics Basic HTML Making a site private