Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios RADIOACTIV UNIQUE SELLING PROPOSITION

 Dissatisfied  Our Product  The Chasm  Positioning  Segmentation  USP  Value Proposition  On The Rise  Competition  Comparisons  Questions AGENDA

 Commuters on business calls  Working class  Sports fans  Conflicting programs  Avid talk show listeners  Conflicting schedule  Music listeners DISSATISFIED?

 RadioActiv  Pause, play, record, rewind  Personal playlists  Software, hardware, smartphone for app on the go  Diverse channels to fit needs of Americans  Low fee-commercial free OUR PRODUCT

“THE CHASM”

ON THE RISE

 “The place the product occupies in consumer’s minds relative to competing products.”  Pause, Play, Rewind, and Record  Listen anytime, anywhere, thru synchronization to your smartphone.  Diverse radio stations-fulfilling the many needs of Americans with language and all ages. POSITIONING

 Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music.  Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport  Ethnics groups and expatriate : “Homesick listening” SEGMENTATION

 Rewind, pause, and record your favorite radio shows and songs.  1 st program to utilize this feature  Add the 25 th hour to your day  Build personal playlists to take on the go. USP

 “Pause the moment, play your world, record your life”  Same price range as our competition  Offers more features VALUE PROPOSITION

 Sirius XM  Pandora  Tune-in radio  AM/FM radio  iTunes Radio  GM Pause Radio COMPETITION

Radio Active  Learn a language  Online book  Non Christian  $  $19.99/month Sirius (((XM)))  Sports mostly online  40’s -90’s  Local  News/Traffic updates  $14.99/month  $ 199,99/year COMPARISONS

QUESTIONS ?

 Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles. Retrieved from and-play-radio-to-two-new-vehicles/  Moore, G. (1999). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperPerennial.  Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles. Retrieved from radio-included-in-more-gm-vehicles.html REFERENCES