Advertising and PR. Stuff $620B industry globally $285-300B spent on media ads –Show me the money! US Industry +7.7% +23K Jobs in 2010 5000/day in U.S.

Slides:

Advertisements

Similar presentations

Advertisements

Trend for Precision Soil Testing % Zone or Grid Samples Tested compared to Total Samples.

Trend for Precision Soil Testing % Zone or Grid Samples Tested compared to Total Samples.

AGVISE Laboratories %Zone or Grid Samples – Northwood laboratory

© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 18 MARKETING IN A GLOBAL ECONOMY 18-1The Expanding World Economy 18-2How Businesses Get Involved.

EuroCondens SGB E.

Slide 1 Insert your own content. Slide 2 Insert your own content.

Baltimore, MD 6/29/04 Presented by: Michael J. Kelly, CHU, RHU Qualified Sick Pay Plan Presentation.

New frontier s e r v i c e s COSTS AND PRICING. 2 new frontier s e r v i c e s COSTS 1.START-UP COSTS 2.TYPES OF COSTS PRICING 3.PRICING POLICIES 4.THE.

The production of broadcasts and remuneration of rights: a business perspective A presentation by Godfrey McFall, Senior Associate, Oliver & Ohlbaum Associates.

WARM UP What is the value of 4 5 x 4? Explain. WARM UP What is the value of 4 5 x 4 3 ? Explain.

Solving Application Problems

VSS Communications Industry Forecast Now with Data and Analysis by Both Revenue Stream Sector & Industry Sector It’s my pleasure to be able.

Global AdView Confidential & Proprietary - Copyright © 2010 The Nielsen Company September 2010 Finance: +27.5% Total advertising trend Year to date 2010September.

$100 $200 $300 $400 $100 $200 $300 $400 $100 $200 $300 $400 $100 $200 $300 $400 $100 $200 $300 $400.

Slides prepared by Joe Rosagrata

Break Time Remaining 10:00.

The basics for simulations

TODAYS AGENDA Record Results PLUS Higher Fees For YOU Industry Trends Why Money Mailer Model Overview Candidate Profile Questions Money Mailer 2012 RAPID.

Landing Slide Category Analysis. TV Builds Brands But Does It Drive Response?

AEM 4160: STRATEGIC PRICING PROF.: JURA LIAUKONYTE VIRGIN CELL CASE: EXCERCISES 1.

Measuring the Economy’s Performance

Performance of units These slides complement the article How journal rankings can suppress interdisciplinary research. A comparison between innovation.

Lombard Odier Investment Managers The best way to benefit from the long term out performance of Small & Mid Caps in the European market. Fund Objectives.

Progressive Aerobic Cardiovascular Endurance Run

Copyright 2007 Thomson South-Western Chapter 3 Income and Purchasing Power.

Page 1 BUILDING A SUCCESSFUL CONSULTING PRACTICE Amy Holloway, Chief Sherpa Avalanche Consulting February 22, 2012.

LESSON 4-1 Preparing a Chart of Accounts

Before Between After.

Benjamin Banneker Charter Academy of Technology Making AYP Benjamin Banneker Charter Academy of Technology Making AYP.

Resistência dos Materiais, 5ª ed.

Essentials of Marketing 13e

2 The Ad Industry.

Schutzvermerk nach DIN 34 beachten 05/04/15 Seite 1 Training EPAM and CANopen Basic Solution: Password * * Level 1 Level 2 * Level 3 Password2 IP-Adr.

Five Major Players in the Advertising Industry 1.Advertisers Marketing or advertising dept. In-house agency –> function? Pros and cons? 2.Agencies (External):

The Structure of the Advertising Industry:

The Structure of the Advertising Industry:

Advertising & marketing services agencies. U.S. advertising business n $263.8 billion in media expenditures(2004 estimate) n 5,000+ agencies n 243,000+

Global Advertising & Public Relations Ford’s “Global Anthem”Global Anthem 1999.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising.

© 2009 South-Western, a part of Cengage Learning Chapter 2 The Structure of the Advertising Industry: Advertisers, Agencies, Media Companies, and Support.

For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising.

JOMC 170 Advertising Agencies 05AdAgencies.ppt the first advertising agents n 1843 Volney Palmer l agent for media, not advertisers n George P.

Managing the IMC Function MKT 3850 Dr. Don Roy.

Strategic Communications Agencies. Agencies The key players Types of agencies How agencies charge clients Organization of agencies.

THE ADVERTISING AGENCY INTRODUCTION AN ADVERTISING AGENCY IS A TEAM OF EXPERTS WHICH SERVICES CLIENTS WHO ARE KNOWN AS ACCOUNTS. SOME PROVIDE.

Chapter three The Advertising Industry McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights.

Chapter 4 The Scope of Advertising: From Local to Global

Evalution and growth of advertising advertising. the first advertising agents 1843 volney palmer 1843 volney palmer agent for media, not advertisers agent.

Advertising’s Role in Marketing Advertising Principles and Practices.

 2007 Thomson South-Western Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine.

1 Seminar : Advertising Dr. Teri Shaffer. 2 Introduction to Advertising n Types of advertising n Advertising industry n Advertising trends.

1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Chapter 14 Global Marketing

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 4 The Scope of Advertising: From Local to Global.

ADVERTISING Diane Gibson WEBSTER HIGH SCHOOL. An Overview l Advertising is were a company is trying to persuade people to buy goods and services. l An.

Chapter Three The Business of Advertising Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.

chapter 03 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. The Business of Advertising.

Careers in marketing Dean LaHurd. Advertising and Public Relations  The core activity is to take a product and construct promotional campaigns that get.

Advertising and PR. Stuff $620B industry globally $ B spent on media ads –Show me the money! 5000/day in U.S. Ubiquity?!

Advertising Agencies “Busy as a bee” 5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive.

ADVERTISING AGENCIES By Imaani Bailey. TOP AD AGENCIES WORLDWIDEUNITED KINGDOM 1.Ogilvy & Mather 2.IDEO 3.Leo Burnett 4.JWT 5.BBDO 6.Wieden + Kennedy.

Chapter 2 The Structure of the Advertising Industry: Advertisers, Agencies, and Support Organizations Copyright © 2006 Thomson Business and Economics.

The Advertising Agency, Media Services, and Other Services

Advertising Management

The Advertising Industry

Chapter 4 Advertising Agencies: creative work and management processes

Presentation transcript:

Advertising and PR

Stuff $620B industry globally $ B spent on media ads –Show me the money! US Industry +7.7% +23K Jobs in /day in U.S. Ubiquity?!

Tattoo Advertising

Types of Agencies General ad agency: –Plan and create marketing campaigns and place ads in media Boutique ad agency: –Focus on specific area such as direct marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.

Compensation? Pre-1990: –standard commission = creative fee and 15% of gross billings of media placements Post: –cost-plus fee, sliding scale fee, or fixed-rate (lower than previous 15%)

WPP Group 2010, $14.4B UK Largest marketing services group

Omnicon Group , $12.5B, $1B Profit (44% Ad, 56%?) 5000 clients in more than 100 countries 84,000 employees 2,000 offices 106 countries

Publicis Groupe 2010, $7.2B 1926, France 200 cities in 104 countries

The Interpublic Group 2010, $6.5B 1961 approximately –43,000 employees –130 countries

TOP 10 Agencies »1 Grey (WPP) New York »2 BBDO (OMC) New York »3 JWT (WPP) New York »4 Euro RSCG (Havas) New York »5 DDB (OMC) New York »6 McCann Erickson (IPG) New York »7 Foote Cone & Belding (IPG) New York »8 Deutsch (IPG) New York »9 Young & Rubicam (WPP) New York »10 Leo Burnett Co. (Publicis) Chicago

Who spends the most? Proctor & Gamble $3.34B AT&T$2.99B GM $2.87B Verizon $2.45B (-18%) American Express $2.22B (+63%) Pfizer $2.12B Walmart $2.06B Time Warner $2.04B (+9% from 2009) Johnson & Johnson $2.03B L'Oreal $1.98B Walt Disney Co. $1.93B (-1.5% from 2009) JP Morgan Chase $1.92B

PR What is it? How is it different than the advertising industry? How is it related to the ad industry? SPINdustry (Command PR)

To Consider??? Blurring content and ad –What does it mean if culture is ad-friendly? –Are we merely consumers? –Collision of cultural and economy? Impact of clutter –Selling us ourselves or ideal selves –Identity –Consumerism –Materialism What is PR? How is it the same/different from ads? How is this industry a cultural industry?