Media Trust Media Trust is the UK’s leading media and communications charity, established in 1994 to work with the media industry to empower charities and communities to have a voice and be heard.  providing communications skills and resources  harnessing creative industry talent  helping access audiences

Participatory Evaluation  Enabling beneficiaries to capture impact  Using media and communications  Training  Media, interviews and evaluation  Robust

Benefit to beneficiaries  Skills development and capacity building  Share story  Understanding impact  Reflection  Wider value

Benefit to funders  Evaluation tool  Empowering beneficiaries  ‘Hidden’ impact  Programme-wide learning Our ‘strategic partnership’ group met on Monday and remarked how powerful the film was. They are now planning to commission further films to help them consult and develop a ‘vision’ for the area. We’ve asked that any further films work in the same way with local people developing skills and confidence. Martha Searle Fair Share Trust Neighbourhood Development Officer

Participatory Communications  Content creation  Content distribution  Website  Benefit to beneficiary  Benefit to funder

Learnings  Beneficiary challenges  Partner with formal evaluation  Capturing programme-wide impact  Strength of film/ other media

QUESTIONS