Ciao Commerce Division E-Commerce Sales 4/30/2010

Company Overview Number 1 Shopping Portal in Germany and Number 2 in the UK* 2 Ciao is one of Europe’s leading shopping portals with websites in: UKGermany FranceItaly SpainNetherlands Sweden *regarding to the latest Nielsen/NETrating figures 4/30/2010www.ciao.co.uk

Europe‘s Shopping-Community At A Glance* ~ Unique Visitors* > Visits* > 1.5 million Page Impressions* > 8.4 million Unique Visitors* ~ 11.8 million Visits* > 33 million Page Impressions* > 8.5 million Unique Visitors* > 11.1 million Visits* > 28 million Page Impressions* > 14.2 million Unique Visitors* > 19 million Visits* > 50.3 million Page Impressions* > 11.1 million Unique Visitors > 15.1 million Visits* > 40.5 million Page Impressions* > 1.7 million Unique Visitors* > 2 million Visits* > 5.4 million Page Impressions* > 51.7 million Unique Visitors* > 68 million Visits* > 178 million Page Impressions* *Omniture Traffic Statistics Europe‘s Shopping-Community At A Glance* 4/30/2010 > 7.1 million Unique Visitors* > 8.3 million Visits* > 19 million Page Impressions *

4/30/2010 Ciao and Microsoft Ciao – MSN Shopping Channel

4/30/2010 Ciao and Microsoft Ciao – The Bing Shopping Channel

4/30/2010 Ciao and Microsoft Ciao – Bing Visual Search

4/30/2010 Ciao and Microsoft Ciao – Bing Visual Search – Instant answer

4/30/2010 Ciao and Microsoft Ciao – Bing Visual Search – Instant answer – Ciao Product Page

Ciao Reviews 4/30/2010www.ciao.co.uk

Ciao Reviews User Reviews 4/30/2010 OFFLINE SHOP REVIEWS OWN BRAND PRODUCT REVIEWS BRANDED PRODUCT REVIEWS ONLINE SHOP REVIEWS

Ciao Reviews User Reviews 4/30/2010www.ciao.co.uk

Existing Clients 12 4/30/2010 Ciao has over 480 partners in the UK including

Partnership Opportunities Attractive Advertising Environment for Online Merchants 4/30/2010www.ciao.co.uk

Partnership Opportunities Attractive Advertising Environment for Online Merchants Price Comparison CPC based - £ £0.35 Integration of a product feed Product Level Link CPC based Deep link and brand creative Product page placement Landing Page Own branded page on Ciao! Special/notable offers from client Tenancy Based Newsletters Sent to our online community of over 500’000 users Great Branding Tenancy Based Product Offer link Premium placement within our product pages CPC based Great way to push traffic/sales Premium Product Box Prominent position within our category pages Great way to push traffic/sales CPC based 4/30/2010 Products are either “Matched” to existing products or “Mapped “ into search categories. Any size of feed can be integrated and optimised for high conversions. Conversions improve with better FEED QUALITY. No upfront fees or costs. Quick integration process. Complemented by other placements.

Price Comparison 15 4/30/2010 Partnership Opportunities

Product Level Link 16 4/30/2010 Partnership Opportunities Requirements -80x30 Creative -Text – max 50 characters -Deeplink -CPC based – typically £0.10 more than PC -Alternative to advertising, with direct response.

Landing Page /30/2010 Partnership Opportunities Requirements: -6 to 9 products, which are looking to be pushed -Deep links -Image links -Promo text ( characters -Client logo -Product descriptions -Shipping details -Rotated on MSN

Newsletter Sponsorship 18 4/30/2010 Partnership Opportunities Requirements: -2 to 3 products which are looking to be pushed -Client logo -Deep links -Promo text -Tenancy based

Product Offer Link 19 4/30/2010 Partnership Opportunities Requirements: -Deep link -Image link -Logo -50 to 100 characters of promo text -CPC based

Ciao‘s Strategic Objectives 20 What does this mean for your Business? Entering into a Ciao e-Commerce partnership is a great way of increasing your online sales and improving the exposure of your company’s online brand Ciao’s consumer reviews means users are more informed prior to clicking out, therefore ensuring traffic quality is typically higher than other Price Comparison Sites The structure of the Ciao website is designed with the specific goal of delivering the best possible ROI for our clients, not to generate the best revenue for us Over 90% of Ciao users are regular online shoppers meaning your products are only displayed to consumers looking to buy Simply put, Ciao will generate Revenue for you! 4/30/2010www.ciao.co.uk

Your Contact at Ciao 21 4/30/2010www.ciao.co.uk Tom Hyde Head of e-Commerce UK Ciao Commerce Division, Microsoft LTD 2 nd Floor 16 Dufours Place, Soho London, W1F 7SP United Kingdom Phone+44 (0) Fax+44 (0)