4.01 Targeted E-mails. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

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Presentation transcript:

4.01 Targeted s

Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message Format of message Format of message Links Links Safety/security Safety/security Consistency of quality Consistency of quality Timing Timing Distribution methods Distribution methods

Characteristics of Effective Content Carefully craft the idea Carefully craft the idea Use an campaign service Use an campaign service Build a mailing list Build a mailing list Run timely, effective promotions Run timely, effective promotions Create a visually-appealing newsletter Create a visually-appealing newsletter

Plain Text/HTML/Rich Media Plain text: use unformatted text, no links to communicate Plain text: use unformatted text, no links to communicate HTML: use formatted text, links, graphics to communicate HTML: use formatted text, links, graphics to communicate Rich media: use audio/video/interactive to communicate Rich media: use audio/video/interactive to communicate

Legal Considerations You must You must Give the recipient an opt out: provide a return address that permits the recipient to request that no further s are sent to their address Give the recipient an opt out: provide a return address that permits the recipient to request that no further s are sent to their address Identify commercial as an advertisement Identify commercial as an advertisement