Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies.

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Presentation transcript:

Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies

Explain the importance of coordinating channel management with other marketing activities

Identify ways that computers are helping to coordinate channel management with other marketing activities

Describe aspects of channel management that should be coordinated with other marketing activities

Explain procedures for coordinating channel management with other marketing activities

Demonstrate procedures for coordinating channel management with other marketing activities

Vocabulary Horizontal conflict Vertical conflict

Describe the bases of power within a distribution channel

Explain channel leadership

Explain types of channel conflict

Describe ways to achieve channel cooperation

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