Marketing for Consultants Presented by: Elizabeth Quintanilla Marketing

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Presentation transcript:

Marketing for Consultants Presented by: Elizabeth Quintanilla Marketing

1. Implement foundational marketing improvements, including branding, messaging, website, content, and search to increase awareness and support future growth. 2. Build AWARENESS of ACME Products and Professional Services, and EDUCATE our Customers and Stakeholders. 3. Strengthen relationship with select partners to improve credibility, expand ACME sales force, and increase leads. 4. Present ACME as an industry thought leader - a proven, credible provider of TNT Products and Professional Services. Common Marketing Goals

Marketing Mission Establish ACME INC.’s Image as THE provider of TNT Products and Professional Services. Market and Attract Qualified Potential Customers to Engage with ACME Sales Team.

Brand Promise Brand is communicated in three ways: Visually Verbally Experientially Photo credit: Capitol Dome by Familymwr

Implementation Referrals Online Research Social Media Outbound Sales B2B Buyer’s Journey

Earned, Owned, & Paid. Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.

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